Create a list of the characteristics that people say make other people sexually attractive to them. You could interview a sample to get a list of ideas. Formulate a smaller number of coding categories which effectively categorise these characteristics. Try half the number of categories as characteristics first, then halve this number, until you have two or three overriding categories. What problems did you have and how did you resolve them? Is there a gender difference in the categories into which the characteristics fall?
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