Create a business plan for a childcare center
Business Plan Sections/Items (The Course project will follow these sections) Business Plan Section Chapter that Relates to Section Business Plan Section Description (sample items to include) Concept/topic selection 1 Ch. 6 Executive Summary Mission Objectives Keys to success 2 Ch. 4 Company Summary Ownership and legal structure Start-up summary Goods/services Locations/facilities 3 Ch. 4 Goods/Services Description Competition Distribution/fulfillment Future services 4 Ch. 4,8 Market Analysis Market segments Industry analysis (Porter's Five Forces) Main competitors Marketing strategies (how will the product be sold) 5 Ch. 6,8 Strategy and Implementation Generic Strategy: Porter's Generic Strategies Pricing (low cost leadership or differentiations) Sales and marketing strategy Sales forecast 6 Ch. 9,10 Management Summary Organizational structure Management team Personnel needed/plan 7 Ch. 4,11 Financial Plan Start-up costs First year Income Statement Opening Balance Sheet How might the business be funded? For additional information or ideas on content: Research business plans; the library is a great resource. Also, there is an article posted in the course project folder. Jolly's Java and Bakery January, 2001 This sample business plan has been made available to users of Business Plan Pro™, business planning software published by Palo Alto Software. Our sample plans were developed by existing companies or new business start-ups as research instruments to determine market viability, or funding availability. Names, locations and numbers may have been changed, and substantial portions of text may have been omitted to preserve confidentiality and proprietary information. You are welcome to use this plan as a starting point to create your own, but you do not have permission to reproduce, publish, distribute or even copy this plan as it exists here. Requests for reprints, academic use, and other dissemination of this sample plan should be emailed to the marketing department of Palo Alto Software at
[email protected]. For product information visit our Website: www.paloalto.com or call: 1-800-229-7526. Copyright Palo Alto Software, Inc., 2001 http://www.paloalto.com/ps/bp/ Confidentiality Agreement The undersigned reader acknowledges that the information provided by _______________ in this business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of _______________. It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader, may cause serious harm or damage to _______________. Upon request, this document is to be immediately returned to _______________. ___________________ Signature ___________________ Name (typed or printed) ___________________ Date This is a business plan. It does not imply an offering of securities. Table Of Contents 1.0 Executive Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 1.1 Mission . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 1.2 Keys To Success . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 2.0 Company Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 2.1 Company ownership . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 2.2 Company History . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 3.0 Product/Service Description . . . . . . . . . . . . . . . . . . . . . . . . . . 3 4.0 Market Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 4.1 Market Segmentation . . . . . . . . . . . . . . . . . . . . . . . . . . 4 4.1.1 Market Analysis . . . . . . . . . . . . . . . . . . . . . . . . 5 4.2 Target Market Segment Strategy . . . . . . . . . . . . . . . . . . . . 5 4.2.1 Market Needs . . . . . . . . . . . . . . . . . . . . . . . . . 6 4.3 Service Business Analysis . . . . . . . . . . . . . . . . . . . . . . . . 6 4.3.1 Competition and Buying Patterns . . . . . . . . . . . . . . . 6 5.0 Strategy and Implementation . . . . . . . . . . . . . . . . . . . . . . . . . 7 5.1 Competitive Edge . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 5.2 Marketing Strategy . . . . . . . . . . . . . .