Create a brand guideline using the page layout software Adobe InDesign showcasing the logo designs, primary
and secondary type selections and primary and secondary colour palettes including a 500 word written rationale.
Consider the consistent overall layout and design of the presentation. Submit as a .pdf file to Moodle and create a
post to your Wordpress online portfolio.
The brand guideline should contain the following elements...
• A front cover with text, logo and images
• A section that shows your brand's pictorial logo specifications (that includes a 125 word rationale)
• A section containing your brand's colour palette both Primary and Secondary (that includes a 125 word
rationale)
• A section that contain the brand's typographical selections both Primary and Secondary (that includes a
125 word rationale)
• A section that shows your brand's photographic style guide (that includes a 125 word rationale)
101_DigitalDesign_Assessment3 ASSESSMENT BRIEF I DIGITAL VISUALISATION 1 File: DVI102_Assessment 1 Author: Jason Gemenis Date: 12/02/2020 Status: Final Assessment Brief DIGITAL DESIGN Assessment 3 Brand Guideline Design (Digital Presentation and Online Portfolio) Due: Week 12 Weighting: 40% Learning Outcomes: c. Perform document layout and typesetting functions using Adobe InDesign d. Create an online portfolio of work using WordPress; e. Demonstrate the use of layout and form f. Apply the principles of colour theory g. Create contemporary typography design Description: Create a brand guideline using the page layout software Adobe InDesign showcasing the logo designs, primary and secondary type selections and primary and secondary colour palettes including a 500 word written rationale. Consider the consistent overall layout and design of the presentation. Submit as a .pdf file to Moodle and create a post to your Wordpress online portfolio. The brand guideline should contain the following elements... • A front cover with text, logo and images • A section that shows your brand's pictorial logo specifications (that includes a 125 word rationale) • A section containing your brand's colour palette both Primary and Secondary (that includes a 125 word rationale) • A section that contain the brand's typographical selections both Primary and Secondary (that includes a 125 word rationale) • A section that shows your brand's photographic style guide (that includes a 125 word rationale) Details: Students must present a rough draft for peer review and sign-off before final execution. Submit as a .pdf file to Moodle and create a post to your Wordpress online portfolio. ASSESSMENT BRIEF I DIGITAL VISUALISATION 1 File: DVI102_Assessment 1 Author: Jason Gemenis Date: 12/02/2020 Status: Final Marking Criteria & Rubrics: Criterion 1: Proficiency in creating a document in Adobe InDesign – 30% Fail: • Incomplete use of Adobe InDesign. Pass: • Adequate but basic use of Adobe InDesign. Credit: • Competent use of Adobe InDesign. Distinction: • Highly proficient use of Adobe InDesign. High Distinction • Outstanding demonstration of use of Adobe InDesign. Criterion 2: Effective use of layout and form – 30% Fail: • Incomplete use of layout and form. Pass: • Adequate but basic use of layout and form. Credit: • Competent use of layout and form. Distinction: • Highly proficient use of layout and form. High Distinction • Outstanding demonstration of use of layout and form. Criterion 3: Application of colour and type design – 20% Fail: • Incomplete application of colour, layout and use of typography. Pass: • Adequate but basic application of colour, layout and use of typography. Credit: • Competent application of colour, layout and use of typography. Distinction: • Highly proficient application of colour, layout and use of typography. High Distinction • Outstanding application of colour, layout and use of typography. Criterion 4: Wordpress Online Portfolio – 20% Fail: • Incomplete setup and creation of the Wordpress Online Portfolio. Incomplete blog post of brand guideline presentation. Pass: • Adequate but basic use of Wordpress templates and blog post content. Credit: • Competent use of Wordpress templates and blog post content. Distinction: • Highly proficient Wordpress template design and detailed blog post content. High Distinction • Outstanding Wordpress setup and creation. Detailed and comprehensive blog post of brand guideline presentation.