Course: Airline/Airport Marketing Part 1: Review Questions Discuss why product frills rarely produces long-term gains in market shares How can an efficient database cause overbooking and reservation...

Course: Airline/Airport Marketing

Part 1: Review Questions

1. Discuss why product frills rarely produces long-term gains in market shares


2. How can an efficient database cause overbooking and reservation problems for an airline?


3. Discuss how fleet and schedule-related product features differ between low-cost carries and legacy airlines


4. Choose an airline and then discuss each stage of the product life cycle What stage of the PLC do you feel they are in? Why?

Part 2: e-Commerce and the Airlines Industry

Access the Internet and conduct a search of your favorite airlines Search through their website to discover their marketing partners For example, AirTran airline has several different marketing partners that include “the Georgia Aquarium”, “Stonebridge Travel Protection,” etc Describe the role these partners play in cross-marketing for these airlines Do you feel their marketing efforts are effective? Why?

Include APA citations and references for sources