Cost management suggest that currently the focus is on proactive versus reactive management. 1. Describe the effect this might have on the way McDonalds determines what items to add to the menu 2....

Cost management suggest that currently the focus is on proactive versus reactive management.

1. Describe the effect this might have on the way McDonalds determines what items to add to the menu

2. What role do you expect activity accounting(a type of management accounting) has in determing what McDonalds decides to add to the menu