Corporate Sustainability subject.2500 words Assignment. please choose a relative ORGANISATION that can be worked on. For an organisation of your choice, develop a strategic proposal for how the...

Corporate Strategy for
Aon Consulting – Empowering Results
[Student Name]
[Enrolment Number]
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Table of Contents
1. Executive Summary 2
2. Introduction 3
3. Aon Corporate Strategy 4
4 Strategic Modifications Proposed 5
5. Comparison of the current and Proposed Corporate strategy 7
6 Critical Analysis of Corporate Sustainability 9
7 Organizational Culture Hindering TBL 10
8 Conclusion 11
9 References 12
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Executive Summary
Corporate Sustainability is the approach adopted by organizations which uses triple bottom line
measurement of profit instead of monetary profits. In this report, I have explained the concept
of triple bottom line and how a company can attain competitive advantage by practicing this
approach. The social, economic and environmental approach is considered together to have a
holistic view of value addition that a company does.
The organization considered for this report is Aon Corporation which currently does not follow
triple bottom line approach accounting. I have suggested a corporate strategy that can be
implemented and it would shift the entire methodology compliant with corporate
sustainability. This will not only provide competitive advantage but also increase revenue for
the organization. A comparative analysis of current and post implementation of scenario has
been conducted which clearly lays out the benefits of corporate sustainability.
However, a critical approach to this methodology has also been discussed which helps us to
gain insight and further research work is required to complete these loopholes. But, the
realistic approach proves to be more advantageous and thus concludes that corporations must
turn towards corporate sustainability as they have some responsibility towards the stake
holders.
Examples of various organizations have been discussed to prove the point of competitive
advantage gained by practice of corporate sustainability.
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Introduction
Corporate Sustainability is the latest concept of describing business practices which are built
around three main dimensions viz. Economic, Social and Environmental. This approach creates
sustainable vale for customer and employee. Sustainability in itself is defined as “meeting the
needs of the present generation without compromising the ability of future generation to meet
theirs”. The three dimensions act as three pillars of measurement of performance of the
company.
Lots of companies whether big or small has started using the measure of Corporate
Sustainability also popularly known as “Triple Bottom Line” or “TBL”. It provides a broader
perspective to measure the overall performance of the organization. It is a very different
measure from previous practices which only considered Financial Aspects of an organization.
The deteriorating climatic conditions and increase in differences between the rich and poor
countries have forced the global community to take measures to save the future. In this
respect, developments like carbon credit for lesser emission etc. have taken place. The
industries in the developed nations are expected to pay back to the society in one form or the
other for their exploitive use of the environmental resources.
Thus, in coming days, all the organizations whether big or small will be forced to migrate
towards corporate sustainability and a culture of “green” accounting will be accepted by the
majority. Advocates of social justice have tried to convince corporate to account for loss that is
not in monetary terms like deteriorating health conditions of mine workers etc. Triple Bottom
Line demands that a company should be responsible for all stakeholders and not just
shareholders.
I would be discussing “Aon Consulting” current Corporate Strategy in coming sections and
provide details of how it can shift towards “Triple Bottom Line” Accounting and gain
competitive advantage from this strategy.
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Aon Corporate Strategy
Aon Corporation is a NYSE listed company with its subsidiaries in over fifty countries. It has a
diversified business portfolio in Consulting domain like, risk management, HR solutions,
reinsurance, benefits, financial advisory, financial management etc. These are all high end job
and company earns great profit in monetary terms with annualized CAGR of 14% in last 10
years (Annual Report, 2016, p.5). With a greater presence in Risk management business, the
company provides specific actuarial services required by legislations for pension schemes.
With this background of the company you may be wondering why I have selected Aon
Corporation for Corporate Sustainability? The reason is the amount of paper that...