Continuing with your chosen firm and country used in Assessment Item 2, you will now need to prepare a second report for the company which: • recommends the most appropriate entry mode, corporate and...

Running head: International Market
International Market
International Market
Student Name
University Name
Unit Name
Unit Code
1. Executive Summary
The main goal of any organization is to rise its market share by business growth. The innovative technology of the latest business world has given these companies the opportunity to expand. Continued business growth has caused the company to saturate the local market, compelling them to enter international market. Though, penetration in international market needs organizations to propose extensive and comprehensive marketing plans covering all aspects of the international marketing. For extensive debate in international market, the report purposes to address the international marketing aspects of Penny Skateboards. The company is processing the production of fruit and selling it directly to intermediate or end customers without the involvement of a distributor. In addition, the company's business is growing and expects to enter the international market by entering the Indian skateboard market. The Indian skateboard market will be a suitable destination due to the small amount of skating products produced in the country. In this report, we discuss aspects of business expansion, with particular reference to the Penny Skateboards business expansion in India. The presentation of the report provides a small detail on the subject of the study and shows the importance of assessing foreign markets before entering commercial purposes.
Contents
1. Executive Summary    2
2. Introduction to the report, brief background to company    5
Company background    5
International country background    5
3. Brief summary of key macro issues relevant to country    6
Economic analysis    6
Political/legal analysis    6
Cultural analysis    7
4. Recommendation for entry mode    7
The reasons for PENNY STAKEBOARDS to choose isExporting    8
5. International strategy for company    9
Evaluations of company    9
Competitive strategy    9
International Strategy    11
6. Multinational structure for company    12
Justification for the multinational structure and how to cope with the issues    13
7. Methods and strategies for motivation and leadership of cross cultural teams    13
Motivation    13
Leadership style    14
8. HR recommendations    14
Etiquette in the office    14
International labor relations    15
Third-country nationals (TCNs) and geocentric staffing model    15
Expatriation issue and issues around performance appraisal and compensation    16
9.Marketing considerations    16
10. Conclusion    17
11. References    18
2. Introduction to the report, brief background to company
Company background
From a very young age, skateboarding inspired my inspiration and influenced every aspect of my life. I was 5 years old on my first plastic skateboard. Every Penny Skateboard uses the highest quality raw materials and a passion for detail. The design and manufacture of Penny Skateboards looks great and performs well, exceeding all your expectations. The Penny'Open Roads' film series chronicles the daily adventures of creative people from all walks of life. Episode 4 follows Eryn and Ace in the summer days, disappearing, looking for waves and good times. 
International country background
As per the Central Statistical Organization (CSO) as well as the International Monetary Fund (IMF), India has turn into the world's fastest-growing main economy and is projected to become one of the top three economic powers in the world in next 10-15 years. Over the years, it has been backed by robust democracy and partnership. India's GDP is expected to grow by 6.6% in 2017-18 and is expected to grow by 7.3% in 2018-19. As per the data from Central Statistical Organization (CSO), India's continuous price gross domestic product (GDP) increased by 7.2% from September to December 2017. According to JM Financial, due to the recovery of capital expenditures, India's corporate earnings are expected to increase by 15% to 20% in FY18. The Indian customer durables market is generally divided into rural and urban markets, fascinating marketers from around the world. The industry includes a large middle class, a quite large prosperous class and small economically deprived class, and its spending is expected to over double by 2025. International companies view India as one of major markets for potential growth in the future. The development of the Indian consumer market is mainly due to the favourable demographic composition and the increase in disposable income. Due to the poor implementation of Indian environmental standards, the current governing mechanism is inefficient andcostly. The ability to capitalize on capital markets may be better approach for environmentally friendly economic development. Therefore, this paper purposes to study the relationship amid corporate environmental performance as well as market valuation. Indian philosophy is the oldest tradition of life, and its moral doctrine stems from its metaphysics, which enables it to solve various life problems.
3. Brief summary of key macro issues relevant to country
Economic analysis
Since the execution of industrial reform strategy, the Indian economy has been basically stable. As per this policy, the decrease of industrial licenses, the liberalization of the foreign capital, in addition, the creation of FIBP have directed to the continuous improvement of India's economic environment (Ahsan &Musteen, 2011). After a further 5% increase in GDP growth in 2013, GDP in 2013 reached 5.07 trillion US dollars, compared with 4.35% in 2013. Due to huge demand and changes in government, India will become one of the three major economies in world. The recent reform of the Indian banking industry has changed the nature of the Indian economy. Banking reforms, including capital restructuring, negative interest rate policies and digitization, revitalize the Indian banking system (Ang, Benischke& Doh, 2014).
Political/legal analysis
In recent times, India has executed number of lawful changes, for example, recycling, disability discrimination andminimum wage increases, which directly affects businesses there. Though, in terms of environmental issues, India's quality of air is adversely influenced by industrialization and urbanization, which also leads to health problems. Consequently, environmental pressure teams, waste control, and noise control and disposal guidelines have been created (Chronis-Tuscano, Chacko & Barkley, 2013). India is a political power centre. India has a good relationship with the United States and Russia, and both are considered to be the dominant countries in the manufacture of weapons and defence technology. As far as the legal aspects of the Indian market are concerned, it can be noted that it is highly influenced by governance political policies. Developments, improvements and changes related to marketing policies in Indian legislatures are not the same (Dressler, 2011).
Cultural analysis
Cultural factors are trends that influence business environment. For instance, the increase in the aging population in the India has directed to a noteworthy increase in cost of pensions and a rise in the employment rate of older workers. India has a population of over 1.2 billion, aged between 15 and 65, besides accounts for about 70% of the population. Consequently, depending upon age, there is percentage structure. These structures have diverse flexibility in terms of work attitude,educationas well as income distribution. However, it must be remembered that the exclusivity of the product does not impede the religious aspects of the client, as religion constitutes most of the preferences of Indian customers in the market (International Monetary Fund, 2011).
4. Recommendation for entry mode
There are several foreign companies seeking opportunities in India. For entering in Indian market, it is necessary to find the target market,in addition, find excellent partners who understand local market,furthermore, are fully familiar with the procedural issues. The Foreign investors must also explore several market options in the India, together with establishing subsidiary relations or joint ventures with the Indian companies. Some of the key insights into India's entry into market are: comprehending the capabilities of different markets and approaches for explicit regions and income groups; producing products based upon the target groups for primary acceptance; and incorporating informal networks by acquiring relevant networks Core business model; close to market consistency; obtaining compulsory approvals and licenses; understanding import processes is one of main issues for exporting to India for the first time (Jain, 2015). Properly documenting and comprehending the Indian import process will make sure...