ContextYour manager has asked you to research the operations of a major competitor of your company, todeveloping a better understanding of the underlying causes of its business success, manifest in strong competitive edge over othercompetitors, and higher than industry-average profitability. Your manager requires you to examine the bases of competitive advantage of this rival company and to make a brief presentation on your findings.
Instructions
1.Briefly explain the meaning of competitive advantagein the context of strategic management.
2.Choose a large, successful, Australian company and examine how its managers have used the four bases of competitive advantage, discussed in class and in the textbook on pp 96-100, to achieve competitive advantage. 3.Apply the VRIO analytical framework to analyse the competitive advantage of the company, and to decide whether or not it is sustainable in the long term.4.Is a company with a sustainable competitive advantage likely to contribute to the environment, society and the common good? Why, or why not?Demonstrate by examples from the company you have researched.
5.Examine the business strategy of the company as well as its functional strategies. Are these two levels of strategies aligned? Explain why companies with aligned business and functional level strategies are better suitedto achieve their organisational objectives and strategic plans?
its a 4min presentation and requires 10-12 referencing
MGMT304 202160 Assessment 1 Guide ASSESSMENT GUIDE MGMT 304 Strategic Management, Sem. 2, 2021 Assessment number 1 Assessment Artefact: Recorded Video and Script Weighting: 25% Why this assessment? What are the types of employability skills that I will acquire upon completion of this assessment? Assessment Overview: This assessment task consists of a 4-min. video and script. This task requires students to work independently to identify the factors shaping strategic advantage in organisations, the conditions for achieving a sustainable competitive advantage, and to illustrate by examples of Australian companies. Students should also consider how organisations’ strategic decisions impact on the common good, the environment and the society and the benefits of strategies alignment. Due date: 27 Aug. 2021, 11 pm (Week 5) Weighting: 25% Length and/or format: 4-min recorded video and related script in MS word format Opportunity to apply theory into practice and develop your analytical thinking skills. Exposure to real-life scenario. The feedback from this assessment will help students to be ready to correct any conceptual misunderstanding and apply in the next assessment Skill Type Developed critical and analytical thinking ☒ Developed ability to solve complex problems ☒ Developed ability to work effectively with others ☐ Developed confidence to learn independently ☒ Developed written communication skills ☒ Developed spoken communication skills ☒ Developed knowledge in the field study ☒ Developed work-related knowledge and skills ☒ Develop effective research skills ☒ 2 Learning outcomes assessed LO1 identify and explain the implications of strategic management decisions for competitive advantage and the long-term success of organisations and their contributions to the common good, environment and society (GA2, GA5) LO2 demonstrate how the alignment of various types of strategies at corporate, business and functional level contributes to achieving organisational objectives in local and/or international context (GA5, GA6) Graduate attributes assessed GA2, GA5, GA6 How to submit: LEO/TURNITIN Return of assignment: LEO/TURNITIN, two weeks after submission Assessment criteria: Rubric: see end of document Context Your manager has asked you to research the operations of a major competitor of your company, to developing a better understanding of the underlying causes of its business success, manifest in strong competitive edge over other competitors, and higher than industry-average profitability. Your manager requires you to examine the bases of competitive advantage of this rival company and to make a brief presentation on your findings. Instructions 1. Briefly explain the meaning of competitive advantage in the context of strategic management. 2. Choose a large, successful, Australian company and examine how its managers have used the four bases of competitive advantage, discussed in class and in the textbook on pp 96-100, to achieve competitive advantage. 3. Apply the VRIO analytical framework to analyse the competitive advantage of the company, and to decide whether or not it is sustainable in the long term. 4. Is a company with a sustainable competitive advantage likely to contribute to the environment, society and the common good? Why, or why not? Demonstrate by examples from the company you have researched. 5. Examine the business strategy of the company as well as its functional strategies. Are these two levels of strategies aligned? Explain why companies with aligned business and functional level strategies are better suited to achieve their organisational objectives and strategic plans? Formatting requirements Students are required to prepare a video and to submit a script of the video on LEO/TURNITIN. After conducting research in line with the instruction above, please organise the information and present it, keeping the order of items, as per the instructions above. Record the video, which should be 4 min. long, using your mobile phone, a camera, or the zoom facility. Save the video and upload it on Youtube.com (no Google files/documents, please). Make sure the video is not public. Copy its youtube.com url and paste it on the title page of your assignment, so that it is prominent and immediately visible. The title page should also contain your name, SID, the unit code and name, the semester and year, the name of the assignment. How do I submit? Submit the presentation script of the video, with the video’s youtube.com url prominently featured on the first, title 3 page on LEO/TURNITIN, in the Assignment 1 submission drop box. Some Helpful Websites and Resources Harvard Business Review (hbr.org), available in ACU electronic library Academy of Strategic Management Journal, https://www-proquest-com.ezproxy1.acu.edu.au/ publication/38745?accountid=8194&OpenUrlRefId= info:xri/sid:primo Academy of Management online, www.aom.pace.edu Academy of Management Journal (aom.org), available from ACU electronic databases California Management Review, https://journals-sagepub-com.ezproxy1.acu.edu.au/loi/cmr Strategic Management Journal - Wiley Online Library, accessible via ACU electronic library Who can help me? Academic skills Unit (ASU) Your Lecturer: Dr Ralitza Bell;
[email protected] I’m having problems SC: Application for Special Consideration Complete this form if you wish to be exempted from the academic penalty because your study has been affected by unforeseen circumstances. EX: Application for extension of time for submission of an Assessment Task Complete this form if you wish to apply for an extension of time for submission of this Assessment Task. Student Checklist I have provided my word count and it is within the required word limit ☐ I have referenced in-body all sources of information used for this assignment ☐ I have provided full reference of the sources used in a reference list at the end of the paper ☐ I have formatted my report as per the specifications ☐ I have checked my Turnitin report to ensure the similarity report is within acceptable limits ☐ I will be able to supply the process output, if required by my lecturer to prove this is my own work (e.g. screen dump of my search and retrieval of journal articles, etc.) ☐ I have completed proof reading and checked for spelling and grammar ☐ I have completed the Peer Evaluation Sheet and I understand that 1/3 of the mark for this assignment will be provided by my peers ☐ I have submitted my assignment before the due date/time ☐ https://hbr.org/ https://www-proquest-com.ezproxy1.acu.edu.au/%20publication/38745?accountid=8194&OpenUrlRefId=%20info:xri/sid:primo https://www-proquest-com.ezproxy1.acu.edu.au/%20publication/38745?accountid=8194&OpenUrlRefId=%20info:xri/sid:primo http://www.aom.pace.edu/ https://aom.org/research/journals/journal https://journals-sagepub-com.ezproxy1.acu.edu.au/loi/cmr https://onlinelibrary.wiley.com/journal/10970266 https://leo.acu.edu.au/course/view.php?id=12421 mailto:
[email protected] about:blank about:blank 4 Referencing All referencing should be in ACU Harvard style; however if you are coming from another faculty, you may choose to use your usual referencing style. If this is the case you must indicate at the top of your reference list what referencing style you are using (e.g. APA, MLA, Chicago, etc). Please ensure your assignment makes use of in-text citations and a reference list. Missing citations or references is equivalent to plagiarism. Criteria The full criteria is compiled in a rubric, which can be found on the following page/s. https://libguides.acu.edu.au/referencing/harvard 5 Rubric for Assignment 1 (25%) Relevant LO/GAs Criterion (related to a single GA from the related LO – one GA per criterion Does not meet expectations Meets expectations Exceeds expectations NN (0-49%) PA (50-64%) CR (65-74) DI(75-84) HD(85-100) LO1 GA5 TL = 5 LS = D/A Weight = 5 marks identify and elaborate the effect of using the four bases of competitive advantage on organisational performance; demonstrate by examples from your company. unable to identify and elaborate the effect of using the four bases of competitive advantage on organisational performance; lack of examples acceptable identification and elaboration the effect of using the four bases of competitive advantage on organisational performance, acceptable examples good identification and elaboration the effect of using the four bases of competitive advantage on organisational performance; good examples very good identification and elaboration the effect of using the four bases of competitive advantage on organisational performance, very good examples excellent identification and elaboration the effect of using the four bases of competitive advantage on organisational performance, excellent examples. LO1 GA2 TL = 3 LS = D Weight = 5 marks examine if companies with a sustainable competitive advantage are likely to contribute to the environment, society and the common good unable to examine if companies with a sustainable competitive advantage are likely to contribute to the environment, society and the common good fair examination if companies with a sustainable competitive advantage are likely to contribute to the environment, society and the common good credible examination if companies with a sustainable competitive advantage are likely to contribute to the environment, society and the common good distinctive examination if companies with a sustainable competitive advantage are likely to contribute to the environment, society and the common good highly distinctive examination if companies with a sustainable comp. advantage are likely to contribute to the environment, society and the common good LO1 GA5 TL = 6 LS = A Weight = 6 marks apply analytical tools, such as VRIO analysis to decide if a competitive advantage is sustainable unable to apply analytical tools, such as VRIO analysis to decide if a competitive advantage is sustainable fair application analytical tools, such as VRIO analysis to decide if a competitive advantage is sustainable good application analytical tools, such as VRIO analysis to decide if a competitive advantage is sustainable very good application analytical tools, such as VRIO analysis to decide if a competitive advantage is sustainable excellent application analytical tools, such as VRIO analysis to decide if a competitive advantage is sustainable LO2 GA6 TL = 3 LS = D Weight = 5 marks examine whether alignment of strategies at different levels contributes to achieving organisational goals unable