Context: Assessment 2 follows on from Assessment 1, which focuses on finding and researching an SME with the potential to internationalise and analysing business environment in an emerging market. In...

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Context: Assessment 2 follows on from Assessment 1, which focuses on finding and researching an SME with the potential to internationalise and analysing business environment in an emerging market. In Assessment 2, students are expected to use their understanding and knowledge obtained from Assessment 1, to complete Assessment 2 honing in on the business strategy - designing an international business strategy you are going to advise to this SME. Instructions: To successfully complete Assessment 2 you are required to complete Assessment 1 NOTE: Assessments 1 and 2, which are both individual assessments, will feed into Assessment 3, a group assignment. MGT611_Assessment 2_Report Page 1 of 7 Based on the information (e.g. theory) presented in your first assignment you will need to discuss and analyse the chosen emerging market environment. You need to develop entry strategy into the emerging market chosen and described by you in the first assignment. Please remember, that you must draw on theory developed in the first assignment and justify the choice of all elements of the strategy (place of entry, timing of entry, scale of entry, and mode of entry). You also need to briefly discuss resources required to undertake this entry strategy. The key question for your marker here is “Why” – so, when you describe the selected elements of entry strategy, you need to justify the selection based on theory, other firms’ experience you may have found in the literature, and, of course, common sense. Graphical illustrations, maps, and any supporting visual materials (if found relevant) will be positively looked upon (only if they add value to the main discussion). You must closely relate your entry strategy to the information provided in the first assignment (host country industry, environment, peculiarities of the SME, SME and country environment theory, etc). Additionally, as corruption has been a serious issue, to a varying extent, in all emerging markets, ensure you have a solid discussion on the topic of corruption or bribery in the emerging market. When doing so, please draw on appropriate theory/concepts and provide recommendations on how the firm may deal with it. Please note; simply copying and pasting information from the first assignment will NOT be accepted. Finally, you need to attach a screen-shot of ALL your blackboard (BB) activities (from week 1 up to week 10). Alternatively, these activities may be marked within BB and marks will be added (or deducted) to this assignment (please, see the rubric for more detail). Suggested format: Whilst the format may vary for your report, below is suggested format for you to follow:  Cover Page (course, assignment title, student name/id, word count in main body)  Table of Contents (list all main and sub-section headers, include page numbering)  Introduction (identify the chosen organisation, approach to be taken in the Report, structure of the Report). Suggest up to 100 words  Main body o Background (brief biographical on the chosen organisation, its domestic market, and its product(s), and its likely key competencies). Suggest up to 100 words o Country Choice & Product Choice (briefly identify chosen country, and specific product(s) produced by the SME. Justify in some detail why the particular country has been chosen and the reasons for the product choice). Discuss the host country environment based on theory presented in your 1 assignment. Suggest up to 700 words o Useful Theories & Concepts in Strategy Design (cite up to five key theories and concepts features in different Modules that you should consider in advising the SME). Suggest up to 700 words o International Business Strategy Choice (select one of the potential market entry options; describe how the ‘business model’ might work in terms of future business operations in the chosen country). Suggest up to 600 words o Strategic Implications of the Choice (discuss the resources required to implement the international business strategy, and possible risks. Specifically discuss organizational, financial, marketing, leadership and human resources, as well as environmental considerations). Suggest up to 200 words  Conclusion (detail and reflect on the information that was available and utilised in assembling this assignment, considering whether there was enough, its validity and reliability). Suggest up to 100 words  Reference list (list all sources consulted).  Appendix (not mandatory, any material that supports points made in the main body and your BB activities, unless your lecturer marks them directly from blackboard). Referencing It is essential that you use appropriate APA style for citing and referencing research. Please see more information on referencing here http://library.laureate.net.au/research_skills/referencing Criteria for Assessment Your assessment will be graded according to the criteria set out in the Assessment Rubric below. Please read this carefully. Submission Instructions:  Submit the report via the Assessment link in the main navigation menu in MGT611 International Business Strategy. The Learning Facilitator will provide feedback via the Grade Centre in the LMS portal. Feedback can be viewed in My Grades.
Answered Same DayNov 18, 2021

Answer To: Context: Assessment 2 follows on from Assessment 1, which focuses on finding and researching an SME...

Shalini answered on Nov 22 2021
165 Votes
Running Head: FYNA’s Entry into Pakistan        1
FYNA’s Entry into Pakistan         9
FYNA’S ENTRY INTO PAKISTAN
Table of Contents
Introduction    3
Background    3
Choice relating to the Country and Products    3
Theories    6
Porters Five Forces    6
Development of innovative logo    7
Conclusion    8
References    9
Introduction
FYNA had been functional with its inception earlier in the 1940s
that turned out exist as one of the finest brand providing high-quality sweets. Expansion is the key to each and every business organization for its sustenance relating to the longer run. This organization aims to establish its operation and penetrate effectively into the Pakistan market with a key set of strategies. This assignment has been structured for gaining an insight into the business environment. Analyse it and provide effective solutions for a SME like FYNA since its’ a family business to operate in the country in the face of the larger competitions.
Background
FYNA has strived for long since 1940s and continues to grow its operation as a successful SME. FYNA has been functional in providing over 600 products and it tends to produce candies having new in its product line. The company chose to operate in Pakistan because of the market demands chocolate and candies that was almost $ 2.9 billion in the year 2017 and is growing with ensuing years. Now the fact is that the demand for the organic chocolate in Australia is also increasing and therefore FYNA thought of tapping the market in order to generate better sales. Foreign companies such as Nestlé and Kraft Foods have been instrumental in dominating the domestic market pertaining to chocolate and confectionary.
Choice relating to the Country and Products
Pakistan has had an ensuing demand relating to chocolates and how it continues to grow with the passing years. It is important to shed light into the fact that FYNA has chosen this market. Firstly, the demand for chocolates and secondly the country happens to have a legal system that is transparent that paves the way for Small Market Enterprise to operate freely in the market. Now it is the pursuit relating to targeting the mass market of Pakistan which has seen a growing demand of organic chocolates because of the sudden rise in the health conscious population. As opined by Evan (2019) now this appeals in consideration with the luxury-tinged products. Now this happens to exist as a major characteristic facet relating to the chocolate market’s forecasted growth. However, the industry relating to Pakistan can be divided into two major sectors amongst them is the branded headed by companies like Cadbury and on the other hand the local brands. Therefore, there is no monopoly relating to brands and therefore SME like FYNA chose to operate here. The preferences relating to the consumers can change consequently in favour of chocolates the independent wholesalers as well as retailers where there are larger channel contributors pertaining to the International modern trade Metro, Makre as well as HyperStar)
Due to the changing trends relating to the market foreign or imported brands have been effective in targeting the lucrative premium segments relating to the urban population. Large retailers as well as wholesalers have been instrumental in starting the private imports (Ghaffar, Tauqeer, & Rauf, 2020). So that they have pay lesser import duties in consideration through tax evasions. Lahore is considered to be a major dealing place for confectionary which has a distribution chain and have thought of launching its own chocolate brands. It is important to take into consideration that the functional attributes pertaining to ensuring the operational success in Pakistan with regards to the chocolate industry is very high. Organic chocolates...
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