Contents of report
A. Introduction(60 words)
– brief description of the company and the industry of which it is part and the main challenge(s) being faced- i.e. why are you being asked to analyse the case.
B. Major contents:
1.Macro environmental analysis - factors which are changing or impacting on the company and/or the industry– include some discussion as to what they mean for the company
2.Industry analysis (for each industry if more than one)
- brief description of the life cycle stage of the industry
- Porter’s 5 forces analysis – conclusion regarding attractiveness
3.Company analysis: resources and capabilities – core competencies – include some discussion of which ones are/will be most effective in achieving strategies and objectives or are most important to identified environmental factors – macro and/or industry.
VRIO Framework.
4.Competitor analysis: draw conclusions about main competitive threats
5.Strategy analysis:
· Identify strategies - Corporate Level and/or Business level if possible
· Analyse if working or not – why / why not
· Suggestions for improving current strategies or suggestions for new strategies – link back to analysis and explain why you think they will work
C. Conclusion
– summary, recommendations, prediction for future of the company/industry
Use your referenced sources and theory to support your analysis and recommendations.
Presentation:
Title page, executive summary, table of contents, body of report containing suitable headings and subheadings, reference list (Harvard-Anglia style), single spaced, font Times New Roman 12pt, Calibri 11pt or Arial 10pt.
Min of 8 suitable reliable current acceptable sources