Consumers and organizational buyers are faced with purchase decisions nearly every day. But not all decisions are treated the same. Some decisions are more complex than others and thus require more...

Consumers and organizational buyers are faced with purchase decisions nearly every day. But not all decisions are treated the same. Some decisions are more complex than others and thus require more effort by the consumer. Consumer and organizational buyers are subject to many influences when they make their buying decisions.

Required :
a) Describe the five (5) major influences on consumer buying behavior and their marketing implications.

b) Explain the approaches on how they buy what they need.

c) Most products are categories into type of offering, its usage, it’s frequently and where they are purchased. Explain the categories of consumer products.