Constructing an IFE Matrix for a company of your choice.Purpose: This exercise will give you experience in developing an IFE Matrix. Identifying and prioritizingfactors to include in an IFE Matrix...

Constructing an IFE Matrix for a company of your choice.Purpose: This exercise will give you experience in developing an IFE Matrix. Identifying and prioritizingfactors to include in an IFE Matrix fosters communication among functional and divisional managers.Preparing an IFE Matrix allows human resource, marketing, production/operations, finance/accounting,R&D, and management information systems managers to articulate their concerns and thoughtsregarding the business condition of the firm. This results in an improved collective understanding of thebusiness. Develop an IFE Matrix for a company of your choice