Construct a 10 min. Power Point Presentation outline how it can benefit the company by using various types of social media through big data. Use the assigned rubric as guidelines for creating your...

Impact of big data and social media on Amazon
IMPACT OF BIG DATA AND SOCIAL MEDIA ON AMAZON
How it can benefit Amazon by using various types of social media through big data
INTRODUCTION
The concept of big data and social media are quite known to the business groups;
These are the two inter-related platforms that play a significant role in the business growth and development through understanding the customers needs and reaching out to them with unique product and service offerings;
Big Data is the process of collecting the customer data from various sources, combining the data, analyzing and interpreting the data in the form that its results can be used for taking wise and reliable decisions, thus, creating Business Intelligence and Customer Relationship Management (CRM);
Social media is a platform through which Big Data can be easily gathered about the customer, which can be of great use to the business Organizations.
The link between Big Data and Social Media is such that the data collcetion function of Big Data concept is performed through collcetion of data from various sources, social media is one of them.
The customers are active on social media platforms and respond to the queries, surveys, quizzes conducted by business very promptly.
Also, this search criteria tells a lot about their preferences which acts as a source of data collection for identifying their preferences so as to deliver the product or service accordingly.
CRM: Customer Relationship Management is the concept of maintaing good terms with the prospects to convert them into the customer and also with the existing customers to increase their loyalty towards the brand and its related products.
WHAT IS 'BIG DATA'?
Big Data has gained a prominent position in improving and expanding the businesses of many Companies, through creating business intelligence;
It consists of the following steps:
    Collect the data from various sources;
    Integrate the data collected;
    Process the data through understanding the patterns;
    Using the results of the processed data for business purposes;
Businesses strive to understand the needs and wants of their customers so that they can develop and deliver the products and services accordingly. Big Data is one such mechanism through which customer's data is collected by monitoring his online activities, then, the collected data is gathered and processed to produce a result that could be used for effective decision making by the Organizations, thus, making them intelligent (Zanini & Dhawan, 2015). Big Data is used in many industries and within many Organizations for creating large databases of the collected data that require complex processes and activities within them to be carried out to deliver a piece of information useful for a business, that traditional systems of data processing cannot efficiently handle.
HOW IS BIG DATA RELEVANT TO BUSINESS OGANIZATIONS?
Helps business Organizations understand the behavior patters of customers;
Foresee the needs of customers and convert them into demands;
Find out which product or service works best for the customers and fit their requirement;
Feedback regarding the product or service delivered to the customer for improvement purposes;
Combine various data sources that could help in improving the system and making it intelligent.
* Understand the behaviour patters of the customers through monitoring their online serach activities on google, social media platforms, etc.
*Foresee the needs of customers implies estimating their requirement on the basis of their search activities (Gandomi & Haider, 2015).
*Find which product works best for them through evaluating the various options available of the required product or service and presenting to them the most suitable one that matches their requirement or search criteria
*Feedback is taken on the basis of feedback forms available online, interviewing, surveys, etc.
*Making the system intelligent means enabling the business organizations to take wise and reliable decisions based upon the data collected, analyzed and produced into a useful information for the businesses.
SOCIAL MEDIA CONCEPTS
Social Media has become a great platform through which the business Organizations, no matter big or small, can reach out to their...