Consider the example of the Twenty20 Indian Premier League (IPL) introduced by the Board of Control for Cricket in India. Twenty20 cricket is a shorter version of the game than either one-day or Test...

Consider the example of the Twenty20 Indian Premier League (IPL) introduced by the Board of Control for Cricket in India. Twenty20 cricket is a shorter version of the game than either one-day or Test matches. The league involves nine privately owned teams that can have a mix of players from India and other countries. a Think about consumers who like to watch professional sporting competitions. What do you think are the main characteristics of these competitions that matter for consumers? b Use the characteristics approach to say how you think that the organisers of the Twenty20 IPL competition sought to differentiate it from other cricket competitions and sports leagues.