Consider the advertisement in Figure 2.7 (next page) and “reverse-engineer” its reader analysis. Using a Writer-Centered Analysis Worksheet and a Reader Analysis Worksheet, identify the primary, secondary, and tertiary readers of the text. Then make guesses about the needs, values, and attitudes of these readers. Write a memo to your instructor in which you use your charts to discuss the readers of this document. Then show how the advertisement anticipates these readers’ needs.
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