Consider a telecommunication service provider. You have the following quarterly data: STATISTICS TYPICAL CONSUMER Number of referrals per period (n=n1+ n2) 5 of which, customers that joined due to the...


Consider a telecommunication service provider. You have the following quarterly data:<br>STATISTICS<br>TYPICAL CONSUMER<br>Number of referrals per period (n=n1+ n2)<br>5<br>of which, customers that joined due to the referral (n1)<br>3<br>of which, customers that would have joined anyway<br>(n2)<br>2<br>Marketing cost per period (Mty)<br>$30<br>Average gross margin (Aty)<br>$78<br>Cost of referral (aty)<br>$15<br>Acquisition cost savings (ACQ1ty and ACQ2ty)<br>$10<br>Yearly discount rate (r)<br>15%<br>Calculate CRV of a typical customer for one year (over 4 quarters).<br>

Extracted text: Consider a telecommunication service provider. You have the following quarterly data: STATISTICS TYPICAL CONSUMER Number of referrals per period (n=n1+ n2) 5 of which, customers that joined due to the referral (n1) 3 of which, customers that would have joined anyway (n2) 2 Marketing cost per period (Mty) $30 Average gross margin (Aty) $78 Cost of referral (aty) $15 Acquisition cost savings (ACQ1ty and ACQ2ty) $10 Yearly discount rate (r) 15% Calculate CRV of a typical customer for one year (over 4 quarters).

Jun 11, 2022
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