Conduct research using the Internet and find a company that uses strategic management. Discuss the company’s corporate strategy and explain what business the organization is in or wants to be in....

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Running Head: Strategic Management
Strategic Management: Tesco Plc
Introduction
For the purpose of being successful in existing highly dynamic and competitive business environment, it is quite essential for the business organizations to undertake a number of different types of business strategies. The prime quest of any strategic steps of the business organization is to achieve long terms goals and ensuring success, growth and sustainability within the market place ((Haberberg & Rieple, 2007). In this regard, the paper aims to reveal the growth strategy availed by the UK based retail giant, Tesco. Moreover the paper also aims to evaluate the applicability and effectiveness of growth strategy of the business organization.
About the company
Tesco is one of the giant players in the global retail business industry. In existing period of time the company operates in more than 14 countries with the help of 500,000 employees. The company operates more than 6200 stores across the Europe, Asia, and North America. However, still half of the business of the company comes from the UK, which is the home market for the company. The company primarily deals in the retailing business (Tesco PLC Company Profile, 2013). Now the company has expanded its business activities in different diversified business areas such as Personal Finance, Telecoms and online shopping. The primary value and mission statement of the company can be termed as “To create value for customers to earn their lifetime loyalty”, which reflects the commitment of the company to its customers (Tesco Plc: About us, 2013).
Corporate goals and Strategy of the organization
In order to be successful within the market place, it is quite essential for the company to have an effective corporate goal. In this regard, the corporate goal of Tesco states that the company wants to be an international retailer by expanding its business activities across different crucial and untapped business locations. Along with this, the company also wants to be sustainable by having a rich business portfolio (Tesco Plc: About us, 2013).
For the purpose of achieving such corporate goals, the company undertakes seven part strategy for its business operations.
1. To intensify the core retailing business within it’s the most profitable market, i.e. UK by enhancing the quality of different products and service offerings
2. To expand its business to different international locations and online market place
3. To make its presence strong enough in other non food business ventures
4. To intensify the retail related services across its various market places
5. To enhance the standards of corporate social responsibilities own by the company to that a distinguished image of the company in the eyes of customers...