Conduct research using the Internet and find a company that uses strategic management. Discuss the company’s corporate strategy and explain what business the organization is in or wants to be in....

McDonald’s: Growth Strategy Analysis 1
Running Head: GROWTH STRATEGY ANALYSIS
McDonald’s: Growth Strategy Analysis
McDonald’s: Growth Strategy Analysis 2
Introduction
Nowadays, it has become critical for managers to manage business in unstable business
environment, where needs of the customers are continuously changing and competition is
increasing. Due to all these issues, it has become difficult for the business firms to achieve
competitive advantages and attain sustainable growth in the industry. Having a sustainable and
innovative business strategy is imperative for the firms to focus on organizational growth and
achievement of its objectives (Hitt, Ireland & Hoskisson, 2010).
This paper associates with McDonald’s incorporation, which is one of the biggest fast
food organizations all over the world. With the assistance of this paper, readers will improve
their knowledge about corporate strategy of McDonalds, it growth objectives and growth
strategies to survive in the competitive environment and remain on its leading position.
About Company
McDonald’s operates in more than 119 countries and serves its delicious burger and other
eatable products to around 68 million customers. This company has implemented several
strategies in order to make sound position in international as well as domestic market. In
addition, McDonald focuses towards delivering outstanding experience to its customers across
the global level. In order to maintain the success in competitive market environment, McDonald
has made strong plans, effective strategies and integrated working environment.
McDonald’s Corporate Strategy and Business
Organizations develop corporate level strategies to attain a competitive position in the
industry and to achieve sustainability for future success. McDonald’s product range comprises
variety of fast food and quick services. Company has made effective plan from its menu to the
marketing strategy in order to serve the customers’ needs at global level (Mourdoukoutas, 2012).
McDonald’s: Growth Strategy Analysis 3
The main objective of the company is to provide different fast food items and coffee all around
the world and via fast food companies and coffee producing company such as Starbucks. In
addition, another wish of the firm is to expand business and increase its market shares in the
global market place (About McDonalds’s, 2012).
In order to fulfill its aims, company uses corporate level strategy. In order to accomplish
the corporate level goal of the firm, company has implemented the diversification strategy. It is
because many firms provide burgers and other fast foods, so, to increase customer base and
market share of the company, this diversification strategy was incorporated by the firm in its
strategic management (Han, 2008). As per this strategy, company has diversified business
operations into various ways and varieties of products like McChicken, Big Mac, varieties of
salad products, hold and cold drinks such as ice tea, cold coffee, etc. All the varieties of products
enable the firm to make diversification and attract the large data base of customers with different
needs (Re-branding: the McDonald’s strategy, 2007).
In...