Conclusion –combine all your weekly parts with the conclusion to complete the case analysis ---submit your work –Under title---Week 6-Case Analysis Completion.
Running Head: Checklist Questions 1 Checklist Questions2 CHECKLIST QUESTIONS Phase 1: The Environment 1. The economic environment can be stable or unstable and can be ascertained in consideration of the organization, which is governed by societal constructs. The trends appear to be dynamic about the marketing strategies that can be adopted for the effective functioning of the business. 2. Cultural and social trends have a significant impact on the organizations for the effective functioning of their performance. The multicultural aspect appears to thrive in the organization since every single organization tends to operate at the expense of the varied minds. Therefore, people hailing from different cultural backgrounds get together to work on a project. Other than this, dogmatic conservatism nowadays discarded an Artificial Intelligence as emerged as an essential tool. The usage of social media provides the organization with a platform to promote their business. 3. The trends in terms of political impetus are undoubtedly one of the critical concerns in which the regulation of business is depended upon. The government mandates the privatization of the sign industry in power, which voluntarily affects the functional operations of the organizations such as international trade. 4. The Federal Trade Commission on advertisement held to be effective legislation regulating marketing strategies since the ad considered to be the critical factor in governing the facets of its existence. 5. In the case of the organization, the business organization should always keep in mind the 4p’s marketing, and any of them might turn out to be a hindrance. These are product, place, price, and promotion. Phase 2: The Industry 1. The firm is in the food industry. 2. The major competitors are Totino, Celeste, Stouffer, so on, and so forth. They have their market shares of up to 19%. Other than that, Celeste and Tony have 8 and 9 percent each. 3. They tend to take over the market share by focusing on the advertisement to increase their sales. 4. Their major weakness is when they lower the price of the products and spend most of their money on advertisements. 5. There is always a threat to better pricing concerning a product that tends to come to a market place. 6. The better substitute for the products is micro-wave pizza and better-lasting pizza, which will be useful for ensuring success. 7. The bargaining power of the suppliers appears to be very less since the availability of the products is relatively high, and they have an insignificant impact on the industry. 8. Majorly the bargaining power of the buyers appears to be relatively high, and since they influence the organization in determining the pricing strategies following their demands. Therefore, the impact remains to be relatively high. Phase 3: The Organization 1. The objective of the organization is to strengthen the customer base in the face of the more massive competitions. This has been stated with the utmost clarity. However, this appears to be attainable only if they follow effective marketing strategies. 2. The strengths of the organization are majorly on public relations skills, which means the advertisement. The managerial expertise lies in the promotion of their brand image. 3. The major constraint is how they invest primarily in the advertisement, and the prices appear to be exceedingly high. 4. The major conflict in the organization is due to the multicultural aspects that thrive in the organization. 5. The marketing department is a resultant outcome of their zealous tour de force for which their advertisement appears to be enthralling. Phase 4: The Marketing Strategy 1. The entire objectives of the marketing strategies solely depend upon the effective functioning of the business organization. They have not clearly stated, which requires more in-depth insight into conceiving it. These appear to be subjective with the changing market scenario. The entire marketing mix is, however, dependent upon the matters about the objectives. 2. The main issue pertains to the pricing strategy that appears to be exceedingly high. It has been laid out expertly. No, the plan does not, however, appear to be consistent with the principles. The organization believes that if they increase their price and spend most of their money on advertisements, then they are bound to fall flat on the facet, and therefore it is not desirable. Running Head: WEEK -4 CASE ANALYSES 1 WEEK -4 CASE ANALYSES 2 WEEK -4 CASE ANALYSES Table of Contents Answer to question 13 Answer to question 23 Answer to question 33 Answer to question 44 Answer to question 54 Answer to question 64 References5 Answer to question 1 For solving the problems that are already available in the firm, the management, team of the firm must offer a vast range of products to their customers, and that can help them to attract more customers towards their products. Making a precise analysis of their business market is noted as the alternative solution to the form based on their marketing issues. It helps them to identify the strength of their competitors (Chernev, 2020). Through that analysis, they can deliver their products by taking competitive advantages based on low product prices. Moreover, the adoption of functional changes in their organization is available as an alternative action for the form. It helps to operate their activities based on the changing business environment of the market. Answer to question 2 Through the overview of the possible alternatives that can help the firm in the reduction of their organizational issues from the business, it is noticed that there is the presence of limitations in the management preferences (Kaisar, 2016). For performing all the alternative actions, the firm needs to implement multiple management activities, and that seems to be the limit of this firm. Answer to question 3 Brainstorming of the organizational operations is available as an alternative action within the firm. The next alternative that is available in the firm is the creation of more significant resources within the form for making effective organizational operations. Evaluation of the corporate activities according to the overall costs of these operations is also noted as the available alternatives to the firm. Production concepts and selling marketing concepts are involved in the firm, and that can affect the available alternatives. Answer to question 4 Based on the overview of the mistakes that the firm has already made in their business performances, it can be noted that the listed alternatives are reasonable for the betterment of the achievements of the firm. Those alternatives are logical. Options are consistent with the goals and objectives of the marketing program of the firm. Presented alternatives will allow this form to make merriment in their marketing operations with the adoption of developed strategies. The use of developed approaches in marketing also ensures the achievement of the destined marketing objective of the firm. Answer to question 5 The introduction of a developed marketing strategy may cost $1000. The adoption of changes in the organizational structure of the firm can take approximately $8960. Those alternatives must allow the firm to make its competitive analysis of business in its existing business (Laiho, 2020). It will help to make customer satisfaction and sustainability based on the low cost of products and services. The marketing strategy will help to promote business operations in its required places. The introduction of organizational changes must help to meet the demands of the market in natural ways. The adoption of organizational changes will deliver issues to the associated members of the firm to perform their jobs in natural ways. The presence of a developed marketing strategy may create extra costs for the firm, and that can increase the overall costs of the firm. Answer to question 6 The introduction of strategic management operations based on the developed leadership can help the firm to solve the organizational problems best. It also will help to minimize the creation of new issues in the firm. References Chernev, A. (2020). The marketing plan handbook. Cerebellum Press. Kaisar, J. (2016). Marketing plan for business start-up. Laiho, H. (2020). Development of a social media marketing plan: Case study Supersonic Oy. Hernan Figueroa Everglades University The organization failed to offer the product as it did not do any research, poor research, or was unable to interpret the research appropriately and also underestimated the ability of the competitor's strength. Section 3 1. The case analysis starts searching for other options that are available and preferably, which are close to the ideal. The best alternative available to the decision-maker is the ones that are realizable, possible, and available. The option available is - · Use the advantage and features of the in-house research process and improve the existing processes and create a viable concept to renew the analysis and make it more competitive. And make a research analysis keeping in mind the competitor's strategy. · Include employee and equipment to one single company outside or several different companies as outsourcing for the research. 2. Limitations to the possible alternative are competence and management preference. The organization failed to meet the customer needs as there was poor research, no research, and they were unable to react to it efficiently. It also underestimated the ability of competitors and unable to fight against the competitor's strategy. 3. The marketing concepts that affect these alternatives Selling concept and the societal marketing concept. The societal concept which spotlights on the wants and needs of the target market and delivery of it in comparison to the competitors. The idea of whether the customer will buy the product if it is left to them. Secondly, the selling concept signifies the organization is trying to sell the products aggressively with repeated sales and satisfaction of the customer. 4. Yes, the alternative provided is logical and consistent with the goal and objectives of the marketing program. 5. The financial and other cost of improvement of the in-house growth of the marketing is comparatively more than outsourcing. So if compared, outsourcing would be a better option. The disadvantage with outsourcing will be the risk of confidentiality and security, whereas it will be saved if in-house manufactured. Reduction of quality control in outsourcing whereas can be checked if in the house—loss of power to monitor how tasks are performed. Advantages of outsourcing are more experts available; work was done quicker; the share of risk and can simplify project management. 6. The alternative that best solves the problem is outsourcing, where risk will be shared, cost reduced, work was done quicker, and expert available. Section 4 1. Implement the alternative; a list of outsourcing companies can be prepared out of which the one that will help the organization meet company goals and objectives keeping costs in mind. Cost of outsourcing like time, money, opportunity cost, other