CONCEPTUAL MODELS
In marketing, brand differential (i.e., the differences between a private brand and a national brand) has been demonstrated to influence consumers’ general purchase behaviors. Specifically, many empirical studies support that brand differential (i.e., BD) directly influences consumers’ purchase intentions (i.e., PI). In addition, brand differential indirectly influences consumers’ purchase intentions through consumers’ motivation to conform to social norms (i.e., MCSN). In your answer, (a) specify the constructs (6%), (b) specify the directions (6%), and (c) provide a diagram (4%).
In marketing, a firm’s involvement level of social responsibility has been demonstrated to influence consumers in general. Specifically, many empirical studies support that a firm’s involvement level of social responsibility (i.e., ISR) directly influences the firm’s image (i.e., FI). In addition, a firm’s involvement level of social responsibility indirectly influences consumer’s willingness to pay a price premium for the product (i.e., WPP) through the firm’s image. In your answer, (a) specify the constructs (6%), (b) specify the directions (4%), and (c) provide a diagram (4%).
In marketing, corporate social responsibility (i.e., social and environmental efforts of a company, or CSR) has been demonstrated to influence consumers’ perception of a company in general. Specifically, many empirical studies support that CSR directly influences the value consumers perceive (i.e., perceived customer value, or PCV) during a transaction. In addition, literature empirically supports the notion that CSR indirectly influences PCV through customer-based brand equity (i.e., CBBE). In your answer, (a) specify the variables (6%), (b) specify the directions (6%), and (c) provide a diagram (4%).
In marketing, what service-contact-personnel wears has been demonstrated to influence customers in general. Specifically, many empirical studies support that the appropriateness of service-contact-personnel dress (i.e., AD) directly influences customer affect (i.e. CA), customer expectations of service quality (i.e., CE), and purchase intention (i.e., PI). In addition, the appropriateness of service-contact-personnel dress indirectly influences purchase intention through customer affect and customer expectations of service quality. In your answer, (a) specify the constructs (8%), (b) specify the directions (10%), and (c) provide a diagram (6%).