Complexity of the product. Particularly complex products may need communication to the consumer in stages to avoid overloading them with information. It may be that multiple decisions by the consumer...

Complexity of the product. Particularly complex products may need communication to the consumer in stages to avoid overloading them with information. It may be that multiple decisions by the consumer need to be made; in this instance, they may need to be guided through slowly. Products such as personal pensions would fit this category.