Activity 3.5 – Module Problems and Case Study Complete the following case study and problems and submit the results in either a Microsoft Word document or a Microsoft Excel spreadsheet. If you choose to use an Excel spreadsheet, place each problem on a separate sheet and label the tab with problem number. Save your document with a descriptive file name, including the assignment and your name. Chapter 4: ? North-South Airline Case Study: In January 2008, Northern Airlines merged with Southeast Airlines . . . 3-1 Data collected on the yearly demand for 50-pound bags of fertilizer at Wallace Garden Supply are shown in the following table. Year Demand for fertilizer (1,000s of bags) 1 4 2 6 3 4 4 5 5 10 6 9 7 10 8 11 9 15 10 16 11 18 a. Develop a 3-year moving average to forecast sales. b. Then estimate demand again with a weighted moving average in which sales in the most recent year are given a weight of 3 and a weight of 2 for the second past year and sales in the other 2 years are each given a weight of 1. c. Which method do you think is best? d. Develop a trend line for the demand for fertilizer using any computer software. e. You have now developed three different forecasts. These are a3-year moving average, a weighted moving average, and a trend line. Which one would you use? Explain your answer.3-2 Sales of Cool-Man air conditioners have grown steadily during the past 5 years: Year Sales 1 440 2 465 3 520 4 573 5 586 6 ? The sales manager had predicted, before the business started, that year 1’s sales would be 410 air conditioners. a. Using exponential smoothing with a weights of a = 0.30, 0.60, and 0.90 develop forecasts for years 2 through 6. b. What effect did the smoothing constant have on the forecasts for Cool-Man air conditioners? c. Which smoothing constant gives the most accurate forecast? d. Use a three-year moving average forecasting...
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