Please, prepare the below assignment. (around 250 words). Complete Exercise 8A below steps 1 and 2. Create a product positioning map only for the "Hershey’s company. Using information from the case,...

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Complete Exercise 8A below steps 1 and 2. Create a product positioning maponlyfor the "Hershey’s company. Using information from the case, the PPM, and your research, write a brief narrative to state your strategic recommendations for Hersey relative to the competitors in this segment of Hershey's business.


Please, include at least one citation. (250 words)




Please, prepare the below assignment. (around 250 words). Complete Exercise 8A below steps 1 and 2. Create a product positioning map only for the "Hershey’s company. Using information from the case, the PPM, and your research, write a brief narrative to state your strategic recommendations for Hersey relative to the competitors in this segment of Hershey's business. Please, include at least one citation. (250 words) Learning Exercise - Instructions
Answered Same DayJun 17, 2021

Answer To: Please, prepare the below assignment. (around 250 words). Complete Exercise 8A below steps 1 and 2....

Sudipta answered on Jun 17 2021
152 Votes
2
Table of Contents
Product positioning map    2
Strategic recommendation to Hershey    2
Reference    4

Product positioning map
    Butterfinger
Hershey’s Kiss
Baby Ruth
Twix
Almond Joy
Krackel
Mr. Goodbar
Crunch
Kit Kat
M&M’s
Milky Way
Snickers
3 Musketeers
Low
Low
High
High
NUTRITION
C
A
L
O
R
I
E
S
Figure 1: Product position map for Hershey
Strategic recommendation to Hershey
In the above PPM it can be determined that X-axis is showing nutrition and Y-axis is showing calories of each candies. While comparing...
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