Compile a review report that: • Describes the purpose, importance and role of business analytics in creating strategic value and competitive advantage. • Defines analytics ecosystem (descriptive,...

Compile a review report that:


•    Describes the purpose, importance and role of business analytics in creating strategic value and competitive advantage.


•    Defines analytics ecosystem (descriptive, predictive, prescriptive and exploratory analytics) and illustrates how they are adopted by various industries in their key business functions ranging from strategy, marketing and sales, operations (production), etc. Please quote literatures and real case examples to support your statements.


•    Illustrates how business analytics can be implemented and challenges of achieving/cultivating analytic leadership and culture in practice.


•    Use academic, industrial and technical references and examples to support your views on each of the above.