Competitve Analysis The most important task you face in doing a 5-forces analysis on a cottonseed oil mill in Lubbock is to define the market; i.e., understand the structure of the industry,...

Competitve Analysis The most important task you face in doing a 5-forces analysis on a cottonseed oil mill in Lubbock is to define the market; i.e., understand the structure of the industry, especially the market supply and demand sides of it. When you understand the supply and demand sides, you will be far along with analyzing the other three ‘forces’ (internal rivalry, substitutes & complements, and entry). Templates could be found and used. These will help you to not overlook aspects of each of the ‘forces’. When these aspects are answered, the conclusion about the ‘threats to profits’ being low, medium or high should be clear to you. Ultimately, I want you to conclude and state whether or not you would advise potential investors to undertake the investment necessary to put a new cottonseed oil mill in Lubbock or anywhere else in the Texas High Plains. Reference Sources: PYCO Industries - http://www.pycoindustriesinc.com/ Archer Daniels Midland (ADM) -http://www.adm.com/en-US/Pages/default.aspxCotton Incorporated-http://www.cottoninc.com/