Competitive StrategiesChoose an industry in which two or more companies has historically competed...

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Competitive StrategiesChoose  an industry in which two or more companies has historically competed to maintain  a significant share of the marketplace. These could include: Coca-Cola and  Pepsi-Cola, Apple and Microsoft, GM and Ford Motor Company, or any other  well-known pair of competitors.Write a four (4) page paper  in which you:	Determine how each corporate culture differs from the other.	Analyze three (3) ways that each unique culture has benefited by the other’s  competition.	Speculate how each would continue to thrive if its current corporate culture  would need to change in the near future. Be sure to state what change(s) you are  speculating on and what led you to identify that possibility.	Use at least five (5) quality academic resources in this assignment. Note:  Wikipedia and other Websites do not quality as academic resources.Your assignment must follow these formatting requirements:	Be typed, double spaced, using Times New Roman font (size 12), with one-inch  margins on all sides; citations and references must follow APA or  school-specific format. Check with your professor for any additional  instructions.	Include a cover page containing the title of the assignment, the student’s  name, the professor’s name, the course title, and the date. The cover page and  the reference page are not included in the required assignment page  length.The specific course learning outcomes associated with this assignment  are:	Examine the private enterprise systems, drivers of change on the system,  ethic and social responsibilities of business, and the requirements for success  in today’s business environment.	Analyze the factors that drive supply and demand, different types of market  structures in a free enterprise system, and factors of stability in a nation’s  economy.	Use technology and information resources to research issues in contemporary  business.	Write clearly and concisely about contemporary business using proper writing  mechanics.

David · Accepted Answer

COMPETITIVE STRATEGIES  1
Running Head: COMPETITIVE STRATEGIES
Competitive Strategies: Coca-Cola and Pepsi Cola
COMPETITIVE STRATEGIES  2
Introduction 
In this highly changing and competitive environment, competitive strategies are created 
by business organizations to ensure a long term success and maintain a leading position in the 
industry. These competitive strategies facilitate the business organizations to offer more effective 
product and services to the customers in comparison to the competitors (Boone & Kurtz, 2012). 
This report is based on the comparative discussion of competitive strategies in terms of culture of 
two leading firms in food and beverage industry such as Coca-Cola and Pepsi Cola. 
This report discusses about the differences in corporate culture of both the competitive 
firms along with an analysis of 3 different ways through which unique culture of each business 
organization has benefited by the other’s competition. Besides, the next section of this report 
explains that how each firm would continue their success if their current corporate culture 
requires change in near future. In simple word, it would discuss the different ways to maintain 
competitive position and managing the cultural environment according to changes in external 
market. 
Differences in Corporate Culture 
The success of a business firm is highly dependent upon its cultural environment. One of 
the most important features of Coca-Cola’s corporate culture is accountability. In addition, the 
corporate culture of Coca Cola comprises different values such as leaderships, integrity, 
passions, etc. Along with these, diversity, quality and collaboration are also integral part of the 
corporate culture of Coca-Cola (Coca-Cola, Inc., 2013). 
All these seven core values shape an effective and influential cultural environment in the 
company. According to the company management, cultural environment of the firm persuades 
COMPETITIVE STRATEGIES  3
the employee to fulfill their roles and responsibilities with 100% dedication and integrity (Coca-
Cola, Inc., 2013).   
On the other hand, Pepsi Cola, the biggest competitor of Coca-Cola, has a cultural 
environment with global development mindset. According to the management of Pepsi Cola, the 
company focuses on thinking global and act as local perspective to motivate the employees. In 
this cultural environment,

Competitive Strategies Choose an industry in which two or more companies has historically competed to maintain a significant share of the marketplace. These could include: Coca-Cola and Pepsi-Cola,...

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