COMPANY & TOPIC Process of internationalization of Amazon THEME Degree and pattern of internationalization Process of internationalization KEY ELEMENTS AND QUESTIONS Geographic scope and process of...

Running Head: PROCESS OF INTERNATIONALIZATION OF AMAZON    1
PROCESS OF INTERNATIONALIZATION OF AMAZON    6
STRATEGIC MANAGEMENT
PROCESS OF INTERNATIONALIZATION OF AMAZON
Table of Contents
Introduction    3
Geographic Scope and Process of International Expansion of Amazon    3
Speed of Internationalization of the Company    4
Analysis of the Expansion    4
Recommendations    5
Conclusion    5
References    6
Introduction
Internationalization is a process that provides perspectives for an organization to enter the foreign market. This allows any organization in establishing intra as well as inter-organizational relationship. The current study will help in understanding the process of internationalization of the Amazon organization. It also includes evaluation of the geographic scope that contributes to the internationalization of the company.
Geographic Scope and Process of International Expansion of Amazon
The financial report of Amazon reveals that the company consisting met the international revenues without being affected by the exchange movements in the foreign market. According to Wu and Gereffi (2018), one of the key aspects for the e-commerce business developed by Amazon is their ability to grow as a business at different geographies providing newer services. These services are exclusive to those geographical areas.
While reflecting on the process, the study will also concentrate on the mode of entry methods that are adopted by Amazon in the foreign market. It is well known that the step of internationalization taken up by Amazon has been largely contributed by their mobile app and mode of shipping internationally. This allows them to cater to the international even if they are not present in the local market.
As stated by Coe and Wrigley (2017), this business strategy not only has assisted Amazon in meeting the demands of the consumers but also have added to their competitive features. Further, in order to cater services and products to the diverse geographical locations, Amazon has...