Company name : C&G's Spicescompany and product:Company Description:The company I have chosen is C&G's spices, a startup that produces and sells dried powder spices and mixtures for various...

This Week's Discussion Post

For this week's discussion, please respond to the following:

• Describe the target market for your chosen company, whether it's based the snack food company scenario or a start-up company of your choosing. Be sure to include the following:








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  Demographic Description:Age, income range, gender, family size, education, occupation, et cetera.
  
  
  
  
  • Example: A likely user for X product is a male aged 25-34 who earns between $35,000 and $55,000 per year and has a four-year college degree.
  
  
  
  
  
  
  
  




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  Geographic Description:Area you would like to serve, density (urban, rural), nature of location (mall, business center, et cetera), climate condition.
  
  
  
  
  • Example: Atlanta.
  
  
  
  
  
  
  
  




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  Lifestyle Description
  
  
  :Where do your customers shop, what do they do for leisure, what kind of clothes do they wear, what type of cars do they drive, et cetera?




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  Psychographic Description:How would you describe your target market, for example, socially responsible, trendsetters, or fun-seeking?




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  Purchasing Pattern Description:How will your target market use the product, how many times will they buy it, where do they buy the product, how do they pay for it, et cetera?




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  Buying Sensitivities Description:What factors are important to the customer before they buy (price, quality, customer service. packaging, et cetera)?








• You will revise this week's discussion post as part of your work on the Week 5 assignment, Marketing Plan and Budget.




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  Start your response with a brief description of your business (no more than 3 sentences). Specify your company name, what business you are in, and the specific product(s) or service (s) you plan to sell.