Companies that buy online advertising often pay search engine sites based on the number of times that web surfers “click” on the company’s hyperlink. This practice has given rise to “click fraud” in...

Companies that buy online advertising often pay search engine sites based on the number of times that web surfers “click” on the company’s hyperlink. This practice has given rise to “click fraud” in which the company’s competitors erode the advertising budget or websites increase their advertising revenues through false clicking on such links. As a manager, how could you use controlling activities to determine whether your company is a victim of “click fraud”?