Communication class Think about an informative speech that you would like to present on a topic of your choice. topic is business presentation to staff about marketing strategy for a online clothing...

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Communication class
Think about an informative speech that you would like to present on a topic of your choice.

  1. topic is business presentation to staff about marketing strategy for a online clothing store



  1. The speech can be for any context and and two pages (not counting reference page), but the purpose must be to inform. See the list of example speech occasions for inspiration.

  2. Consider your audience, purpose, and thesis and complete Part 1 of the template.


  3. Utilize your program resources, the internet or a local library to find three credible sources that are relevant to your speech and complete Part 2 of the template.


  4. Read through your sources to identify five pieces of evidence that support your thesis and complete Part 3 of the template. Be sure to use at least three different types of sources (example, statistic, analogy, definition, visual, story, testimony).


  5. Review the rubric to ensure that you understand how you will be evaluated. Ask a Sophia learning coach if you have any questions.


  6. Review the checklist and requirements to ensure that your Touchstone is complete.

  7. topic is business presentation to staff about marketing strategy for a online clothing store




Name: Date: Public Speaking Touchstone 2 Template Complete the following template, including all parts. Fill out all cells using complete sentences, aiming for one to three complete sentences for each cell of the template. PART 1: TOPIC Purpose What are you hoping to achieve with this speech? Audience Who will be in your audience? What do you know about them? Thesis What is the key message of your speech? PART 2: SOURCES SOURCE 1 Source Title Author(s) Name Retrieved from Where did you get this source? Include location, book, periodical, url, etc. Age How recent is the data or information presented in your source? When was the source published? If the source is a website, when was the website last updated? Depth What does the source cover? How well-researched and detailed is the source? How much depth is the topic covered in? How is this content and level of detail relevant to your purpose, audience, and message? Author How is the author qualified to speak on the topic? What is the author's purpose? What biases might they have? Is the information the author's opinion alone or is it supported by cited facts? Money Who funds the website or publication? Are there items endorsed or for sale? If so, what items? What is the reputation of the website or publication? SOURCE 2 Source Title Author(s) Name Retrieved from Where did you get this source? Include location, book, periodical, url, etc. Age How recent is the data or information presented in your source? When was the source published? If the source is a website, when was the website last updated? Depth What does the source cover? How well-researched and detailed is the source? How much depth is the topic covered in? How is this content and level of detail relevant to your purpose, audience, and message? Author How is the author qualified to speak on the topic? What is the author's purpose? What biases might they have? Is the information the author's opinion alone or is it supported by cited facts? Money Who funds the website or publication? Are there items endorsed or for sale? If so, what items? What is the reputation of the website or publication? SOURCE 3 Source Title Author(s) Name Retrieved from Where did you get this source? Include location, book, periodical, url, etc. Age How recent is the data or information presented in your source? When was the source published? If the source is a website, when was the website last updated? Depth What does the source cover? How well-researched and detailed is the source? How much depth is the topic covered in? How is this content and level of detail relevant to your purpose, audience, and message? Author How is the author qualified to speak on the topic? What is the author's purpose? What biases might they have? Is the information the author's opinion alone or is it supported by cited facts? Money Who funds the website or publication? Are there items endorsed or for sale? If so, what items? What is the reputation of the website or publication? PART 3: SUPPORT SUPPORT #1 Support What is the piece of support (example, statistic, analogy, definition, visual, story, testimony) that you are going to use in your speech? E.g. “50% of all American voters…” Type of Support What type of support is it? Is it an example, a statistic, an analogy, a definition, a visual, a story, or a testimony? Relevance How does this piece of support reinforce your message? SUPPORT #2 Support What is the piece of support (example, statistic, analogy, definition, visual, story, testimony) that you are going to use in your speech? E.g. “50% of all American voters…” Type of Support What type of support is it? Is it an example, a statistic, an analogy, a definition, a visual, a story, or a testimony? Relevance How does this piece of support reinforce your message? SUPPORT #3 Support What is the piece of support (example, statistic, analogy, definition, visual, story, testimony) that you are going to use in your speech? E.g. “50% of all American voters…” Type of Support What type of support is it? Is it an example, a statistic, an analogy, a definition, a visual, a story, or a testimony? Relevance How does this piece of support reinforce your message? SUPPORT #4 Support What is the piece of support (example, statistic, analogy, definition, visual, story, testimony) that you are going to use in your speech? E.g. “50% of all American voters…” Type of Support What type of support is it? Is it an example, a statistic, an analogy, a definition, a visual, a story, or a testimony? Relevance How does this piece of support reinforce your message? SUPPORT #5 Support What is the piece of support (example, statistic, analogy, definition, visual, story, testimony) that you are going to use in your speech? E.g. “50% of all American voters…” Type of Support What type of support is it? Is it an example, a statistic, an analogy, a definition, a visual, a story, or a testimony? Relevance How does this piece of support reinforce your message? PART 4: REFLECTION What have you learned from completing this activity?
Answered 26 days AfterSep 20, 2021

Answer To: Communication class Think about an informative speech that you would like to present on a topic of...

Parul answered on Sep 21 2021
147 Votes
Name: Naomie Thamuk
Date: 20th September, 2021    Comment by E.D.G.: Hi Naomie, I’ll be grading your Touchstone. I look forward to working with you.
Public Speaking Touchstone 2 Template
Complete the following template, including all parts. Fill out all cells using complete sentences, aiming for one to three complete sentences for each cell of the template.
PART 1: TOPIC
    Purpose
    What are you hoping to achieve with this speech?
    
    · The purpose of the speech is to spark curiosity and interest in the target audience. This speech will spread awareness about the business, enlighten them about the value propositions and get the a
udience to think about the clothing venture.
    Audience
    Who will be in your audience? What do you know about them?
    
    We are targeting those students who are accessible through internet, fashion conscious, not willing to spend a lot of money on clothes, happy in borrowing clothes in a convenient way, not willing to spend a day shopping the malls around the city yet wanting to look great and wear the best clothes that can express their style and elegance.    Comment by E.D.G.: Good audience analysis!
    Thesis
    What is the key message of your speech?
    
    The key message of the speech is to explain the audience about the clothing venture and how it will add value in their life. Essentially, it will lay the foundation to introduce the business, what is in it for the customers and how can it ease their day-to-day clothing issues.
PART 2: SOURCES
SOURCE 1
    Source Title
    Marketing 5.0: Technology for Humanity
    Author(s) Name
    Philip Kotler
    Retrieved from
    Where did you get this source? Include location, book, periodical, url, etc.
    
    In the school Library as well as pdf of the book present online
Kotler, P., Kartajaya, H and Setiawan, I. (2021). Marketing 5.0: Technology for Humanity. ISBN: 978-1-119-66854-1. Retrieved from https://www.wiley.com/en-ca/Marketing+5+0%3A+Technology+for+Humanity-p-9781119668541
    Age
    How recent is the data or information presented in your source?
When was the source published? If the source is a website, when was the website last updated?
    
    The data presented in the source is published this year in January.
Hence, the research and details presented in data is just 9 months old.    Comment by E.D.G.: Good, that’s very recent. Please present source dates as mm/dd/yyyy.
(9th February 2021)
    Depth
    What does the source cover?
How well-researched and detailed is the source? How much depth is the topic covered in?
How is this content and level of detail relevant to your purpose, audience, and message?    Comment by E.D.G.: Please answer these questions in your response.
    
    The source covers various framework for effective marketing. It also explains how to leverage the technology to establish new ways to reach audience as well as differentiate the value propositions.
The source is very well-researched and explains the concepts of marketing in detail. We live in a dynamic era where market as well as customers are consistently evolving. Hence, this source explains innovative ways to connect with the customers.
The content explained in the source is relevant to my speech since, I am going to interact with the target audience. If I don’t know what are the new ways to connect with audience and how to leverage different social media platforms then it will be very difficult for me to build a rapport with them.
    Author
    How is the author qualified to speak on the topic?
What is the author's purpose?
What biases might they have?
Is the information the author's opinion alone or is it supported by cited facts?    Comment by E.D.G.: Please respond to these questions in your answer.
    
    Mr. Hermawan Kartajaya is the founder as well as Executive Chairman of MarkPlus. One of the 50 Gurus who have potential to share the future.
Iwan Setiawan is the CEO of MarkPlus where he enables the business design through their marketing strategies.
Philip Kotler, who is well known as the father of marketing
The purpose of the author is to offer us required tools and framework that we can apply to comprehend the present marketing domain. The source speaks a lot about integrated marketing communication thereby helping one to broaden our outlook of research while interacting with the audience. What I liked the most is that author links empathy as an important area that can help establish strong rapport with the audience and come up with innovative solutions.
    Money
    Who funds the website or publication?
Are there items endorsed or for sale? If so, what items?
What is the reputation of the website or publication?    Comment by E.D.G.: Please respond to this question in your answer.
    
    
JOHN WILEY & SONS SINGAPORE PTE.
Yes, this is a book and endorsed by the author. Also, it is open for the sale.
It is one of the most reputable publication houses in the Singapore presenting many insightful reads.
SOURCE 2
    Source Title
    Berger, J. (2013). Contagious: Why Things Catch On
    Author(s) Name
    Jonah Berger
    Retrieved from
    Where did you get this source? Include location, book, periodical, url, etc.
    
    https://www.amazon.in/Contagious-Things-Catch-Jonah-Berger/dp/1451686587/ref=asc_df_1451686587/?tag=googleshopdes-21&linkCode=df0&hvadid=397081453199&hvpos=&hvnetw=g&hvrand=15665729168410009856&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9050477&hvtargid=pla-450630620591&psc=1&ext_vrnc=hi
    Age
    How recent is the data or information presented in your source?
When was the source published? If the source is a website, when was the website last updated?
    
    The data presented in this book is approximately 8 years back.    Comment by E.D.G.: Please provide the exact date: mm/dd/yyyy.
5 March 2013
    Depth
    What does the source cover?
How well-researched and detailed is the source? How much depth is the topic covered in?
How is this content and level of detail relevant to your purpose, audience, and message?    Comment by E.D.G.: Your response lacks detail. Please answer these questions.
    
    The book covers a lot of things about different types of marketing like viral marketing and social media marketing. It also covers the fundamentals of how things catch on in the space of market.
The author is the professor of social media marketing in the Wharton School at the University of Pennsylvania. Indeed, the content is very...
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