Communication Blog · You are required to use appropriate spelling, grammar and presentation in your assignments. Discuss the place of each of these three traditional elements of writing in...

Running Head: COMMUNICATION BLOGS        1
COMMUNICATION BLOGS                                2
COMMUNICATION BLOGS
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    The use of proper spelling, grammar and presentation has become important in contemporary business communications due to the increasing use of written communication methods than that of oral communication that was used in earlier generations. As mentioned by Wu and Law (2017), use of proper spelling at the time of business communication reduces the risk of identity authentication, generates a sense of prioritization to each and every employee at the workplace and creates a perfectionist organizational attitude in front of the clients and customers.
In case of the proper use of grammar, as assessed by Azuka (2018), at the time of communicating with employees and external stakeholders, makes the approach professional in format, tends to reduce confusion as the right message is conveyed increases the reputation of the company through proper use of language and lastly helps in proper business advertising as proper grammar usage improves the communication with customers more comprehensible and effective.
The use of presentation incorporates the use of oral and written contents of communication. As mentioned by Zummo (2018), as presentations are used for conveying organizational goals, idea about the status of the organization in the market and organizational changes, it is important that presentations are framed and presented in the right format. Proper presentation makes the presented topic visually attractive and mentally engrossing, therefore, forwarding of incorrect data or format could lead to the development of wrong perception and weak communication between the upper and lower level of employees. A proper presentation uplifts the confidence level of the employees as well as the management which eventually turn out to be the reason for improved communication and collaboration at workplace.
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(Source: Demilked, 2014)
The current advertisement poster mentioned above tends to aim the consciousness of people who use cars for personal and commercial purposes and create risk by getting drunk before and while driving on the streets. As mentioned by Higgins et al. (2017), every year a huge number of car accidents occur due to the drunken state of one or more drivers, causing death and damage of public property. The current advertisement also brings in the aspect of road rage, a form of violence that takes place as an outcome of drunken mental state. As driver get drunk they develop a volatile mental state, which brings them close to getting into violent arguments with other vehicle drivers on the street, eventually leading to road accidents, both – intentional as well as unintentional.
In Brazil, drinking and driving is a very common malpractice which causes high number of road accidents and raises concern over road safety of vehicle passengers. The advertisement poster highlights the aspect of road raged car accidents with a man punching another man, which signified the resemblance of violence of nature. The use of two cars drawn on the hands and jaws of the two persons, conveys the message that car oriented violence of one hurts another person. The use of bright coloured texts, the intense capturing of motion and the boldness of the topic conveys the message easily. However, despite pointing at alcohol as the source of violence creator, there has not been any visual depiction of an alcohol affected person driving a car. As affirmed by Wang, Tsai and Tang (2018), offering more than enough details often cloud the primary objectives of an advertisement, commonly termed as ‘noise’. In case of the...