please follow these topics.
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Assessment Information Assessment Information Subject Code: MKT201 Subject Name: Integrated Marketing Communications Assessment Title: Individual Report Length: Weighting: Total Marks: 1000 words (+/- 10% allowable range) 30% 30 Submission: Due Date: via Turnitin Week 6 . Assessment Description . The purpose of this individual report assessment is to develop your ability to identify and analyse the fundamentals of Integrated Marketing Communications (IMC), and their importance in relation to brand enhancement. This will enable you to apply relevant IMC theories and concepts to a real business scenario, whereby brand equity and IMC are integral parts of business survival. In this report you are required to analyse IMC mix of a chosen product/brand. It is advisable to liaise with your lecturer to ensure you have chosen the correct product/brand. You will be continuing with the same brand/product in your remaining assessments. To prepare this assessment, you will be required to identify, research and apply theories studied in week 1 to week 5. Assessment Requirements In your analysis, you will need to address the following points: - Use seven tools of persuasion to analyse your product/brand’s status. - Evaluate your product/brand’s current advertising components. - Identify the current marketing communication mix used by your chosen product/brand. You must use examples to support your answer. Use appendix for that. - Identify current segments of the product/brand using Roy Morgan’s Value Segment. Your Analysis MUST follow a professional report structure: Title Page Table of Contents Identification and Analysis • Segmentation • Persuasion Analysis COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Assessment Information • Analysis of Current advertisement • Current IMC Practices Reference List (You must use Harvard Referencing Style) Appendices NB: Title page, Table of Contents, Reference List & Appendices do not count towards the word limit of your analysis. In preparing your analysis, you will need to reference at least 8 sources of information. These may include corporate websites, government publications, industry reports, census data, journal articles, newspaper articles, and textbook material. You are required to research at least one article from each week’s topic, its alignment with respective theory and what part of your report you have used it as your appendix. The format for this will be available under week-1 Please note that Wikipedia is not to be used. Assignment Submission Students must submit their individual report via Turnitin. This file must be submitted as a ‘PDF’ document to avoid any technical issues that may occur from incorrect file format upload. Uploaded files with a virus will not be considered as a legitimate submission. Turnitin will notify you if there is any issue with the submitted file. In this case, you must contact your lecturer via email and provide a brief description of the issue and a screen shot of the Turnitin error message. You are also encouraged to submit your work well in advance of the deadline to avoid any possible delay with the Turnitin similarity report or any other technical difficulties that may occur. Late assignment submission penalties Number of days Penalty 1* - 9 days 5% per day for each calendar day late deducted from the total marks available 10 - 14 days 50% deducted from the total marks available. After 14 days Assignments that are submitted more than 14 calendar days after the due date will not be accepted and the student will receive a mark of zero for the assignment(s). Note Notwithstanding the above penalty rules, assignments will also be given a mark of zero if they are submitted after assignments have been returned to students *Assignments submitted at any stage within the first 24 hours after deadline will be considered as one day late and therefore subject to the associated penalty For more information please read the full policy via COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Assessment Information https://www.kbs.edu.au/wp-content/uploads/2019/07/KBS_Assessment-Policy_June- 2019_Final.pdf https://www.kbs.edu.au/wp-content/uploads/2019/07/KBS_Assessment-Policy_June-2019_Final.pdf https://www.kbs.edu.au/wp-content/uploads/2019/07/KBS_Assessment-Policy_June-2019_Final.pdf COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Assessment Information Important Study Information Academic Integrity Policy KBS values academic integrity. All students must understand the meaning and consequences of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy. For details on academic integrity policies and penalties, the reassessment process, and the appeals process, please refer to http://www.kbs.edu.au/current-students/student-policies/. Word Limits for Written Assessments Submissions that exceed the word count by more than 10% will cease to be marked from the point at which that limit is exceeded. Study Assistance Students may seek study assistance from their local Academic Success Centre representative or refer to the study help on the MyKBS Academic Success Centre page. You can find this by clicking on the top page toolbar: My Services>Academic Success Centre>StudySupport Resources http://www.kbs.edu.au/current-students/student-policies/ MKT201 T1 2018 Assessment Marking Rubric - Individual Report 30% Criteria NN (Fail) 0 -49 P (Pass) 50 -64 CR (Credit) 65 - 74 DN (Distinction) 75 - 84 HD (High Distinction) 85 -100 Critical Analysis 30% Your analysis lacks depth, and your interpretation is not relevant. You briefly analyse some of the issues and your interpretation is not always relevant. You sufficiently analyse most of the issues and your interpretation is well structured. You thoroughly analyse and interpret the issues articulately. You critically analyse and interpret the issues articulately and convincingly. Application 25% Your analysis identifies and applies minimal or none of the relevant IMC theories and concepts. Your analysis identifies and applies some relevant IMC theories and concepts. Your analysis sufficiently identifies and applies relevant IMC theories and Concepts. Your analysis significantly identifies and applies relevant IMC theories and concepts. Your analysis comprehensively identifies and applies relevant IMC theories and concepts. Research 25% Your research lacks focus because of an unsuitable choice of sources. You have selected basic sources. Your research is focused, drawn from a reasonable selection of sources. Your research is focused, complemented by a quality selection and range of sources. Your research is extensive and focused, complemented by a quality selection and large range of sources. Report Format 20% Spelling and/or grammar is consistently incorrect, impacting on the flow and readability of your analysis Ideas/themes have not been developed. The format chosen for your report lacks thought and consideration for the intended audience. In-text referencing and/or reference list is mostly incorrect or non-existent. Even though grammar and spelling are an issue, they do not detract very much from the readability of your analysis. Ideas/themes have been developed, but your composition lacks connections and integration. The format chosen for your report is appropriate, but major improvements would enhance its presentation An earnest attempt at intext referencing is obvious but there are major errors Mostly correct grammar and spelling are very good but with occasional errors. Ideas/themes have been developed, but connections are not always obvious. The format chosen for your report is appropriate, but some improvements would enhance its presentation. Mostly correct in-text referencing and reference list with minor errors throughout and the occasional major error. Errors in grammar and spelling are rare. There is a logical