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Jodie Hemerda1:08pm Feb 6 at 1:08pm
Hi, Marcus.
Thank you for providing a thorough explanation of how you will apply Gagne to develop your goals and objectives. Your description of the overall design process includes all of the important steps to support quality instruction.
I invite you to use this discussion to workshop a statement or two of what the goal and objective will be for your project.
Running Head: Nokia’s Need Assessment And Problem Analysis 1 Nokia’s Need Assessment And Problem Analysis 2 NOKIA’S NEED ASSESSMENT AND PROBLEM ANALYSIS Marcus McCall 1/29/2021 Table of Contents Introduction3 Description of the Problem3 Complacency3 Lack of Product Innovation3 High Price4 Losing Market Share on Both Ends4 Description of the Gap Between what is (Reality) and what should be (Ideal)5 Market Position5 Price Range6 Product Innovation6 Competition6 Recommended Solution for Filling the Gap7 Analyzing the Needs and Demands of the Customers7 Following the Market Trends7 Product Innovation7 Keeping an Eye on the Competitors7 Marketing Strategies8 Conclusion8 References9 Introduction Need Assessment and problem-solving approach are the essential tools for the organization to determine the gaps that prevent it from reaching the desired position. The prescribed company chosen here is Nokia, which was Finnish multinational telecommunication, currently owned by HMD Global and is an information technology and consumer electronics company. The need assessment model, which is considered, is Harlless’s Front-End analysis model that focuses on the performance and cause analysis as the primary tools for finding the best way to correct the performance problem. The model focuses on the result primarily than the solutions. Description of the Problem Complacency The company did not plan accordingly for its future, as it seemed complacent with its product. The company did not change itself with the changing market conditions. When Apple's first touch phone was launched in 2007, Nokia was still satisfied with its E series ignoring the fact that the market trend is moving towards the Smartphone. The same thing the company repeated when it relaunched itself. They have given absolute priority to their concept ignoring the market trend towards the cheap smartphones manufactured by its competitors. The company relaunched itself with its costly model Smartphone’s. The company’s complacent behavior prevented its growth in the market (Ciesielska, 2018). Lack of Product Innovation One of the prime reasons behind the struggle of Nokia is its lack of product innovation. Samsung, one of the closest competitors of Nokia, comes up with a new phone almost every year with different models and features. In contrast, Nokia's model lacks some necessary technology, which is essential to drive its sales. With the technology and features today, mobile design has also become one of the most critical components. Still, Nokia lacks on that front too, which is why the customers tend to go with the product of the competitor companies. The lack of product innovation cost the company by losing its vast customer base and limiting its expansion (Doz & Wilson, 2017). High Price Despite having a limited range of products, the company did not negotiate on its price ends, which makes the market condition stiff for the company. The company is charging a high price for its models compared to its competitors, providing the same features at a relatively lower price. Having an immense option in the present time, the company's high price policy did not go well with the customers. The company's high price policy makes their customers move towards finding some relatable cheaper, and secured options (Lamberg, Lubinaitė, Ojala & Tikkanen, 2019). Losing Market Share on Both Ends The company not only failed to comply with the competition of Apple, Samsung, REDMI, and Sony in high-end smart phones they also did not adhere well in the lower segment against MICROMAX, HTC, and HUAWEI, which leads the company to immense struggle in the market to preserve its worth. The company also lost its position, which excluded the company from the market competition. Description of the Gap Between what is (Reality) and what should be (Ideal) Market Position Considering its ideal situation regarding the market position, it implies that the company would be among the market leaders. Relating to its past, the company is looking up to a stabilized and firm place in the market. However, the company's reality portrays that despite relaunching its product in the market, the company is struggling on almost every front. It seems harsh for the company to maintain its worth in the market. Price Range Concerning the company's existence in the market and being an experienced player, the company's ideal situation of the price should comply with its product features and its competitors. However, the reality portrays that the company charges an enormous fee for their product, which are relatively sold at a lesser price by its competitors, which is not accepted well by the customers (Panigrahi, 2020). Product Innovation The company product needs to be updated as well as innovative. As with the changing times, there is a rapid increase in technological advancement in the market. Being a pioneer in the industry for a more extended period, the company products need to consider the market trend and demands. But the situation ongoing with the company is the products of the company are not up to the mark on the technological fronts, and the considerable price pitched by the company makes it even more worse for the customers to comply with the products of Nokia. Competition Being one of the leading brands in the industry, the company should be standing firmly in front of its competitors and giving them tough competition. Nokia should be stabilizing its worth in the industry with its relaunch and making itself more sound and secure on every front to handle its competitors. Nevertheless, the company is struggling to survive in front of its competitors concerning the fact that they are sounder regarding their technology, products, marketing, and price standards. Despite launching the new models, the company cannot match the pace of its competitors (Williams, 2017). Recommended Solution for Filling the Gap Analyzing the Needs and Demands of the Customers Any of the companies in the market produces its product for the customers. Nokia needs to focus on the requirements and the demands of the customers, as they are the ones who would be purchasing the products. Gathering the knowledge regarding the public's demands and then compiling its product as per their need is the main thing the company needs to consider (Titcomb, 2017). Following the Market Trends In the business world, nothing is static. The market kept on changing with every passing day. To survive and lead the market, Nokia needs to follow the market trends to update their products and services as per the market trend. Being rigid in their concept, ignoring the market trend has always led the company to losses. Product Innovation With the increasing technological advancement, the company needs to make its product updated as well as innovative. To avoid the several conditions the company is facing in present times, it should focus on its development so that it could make them stand out in the market (Zaidi, Tyagi & Singh, 2019). Keeping an Eye on the Competitors No matter how much a company is sound with its product or its strategies, keeping an eye on the competitors is a must to lead the market. Nokia should extensively focus on its close competitors like Samsung and Apple, closely evaluate their offerings to the customer to provide a much better deal than attract more and more customers. Marketing Strategies To make the customers aware of the deals and offerings and the range of the company's products, marketing is a must. The company needs to plan its marketing strategy, making the most prominent reach of the company product to its audience. The company's marketing strategy should be extensively focusing on the features the company has leveraged in its development and the qualities that differentiate the product from its competitors (Pohtola, Silvonen & Bottoms, 2017). Conclusion Considering the several facts and figures, it could be stated that despite its relaunch, the company cannot lure customers, which certainly indicates that the company needs to evaluate and analyze its process to rectify and fix its loopholes. Complying with the market trends is much required to be successful in the market. The company needs to repair its target market and prioritize the customers' needs and demands. To overcome several hurdles, the company also needs to provide their customer much more preferable deals than its competitors do to gain their loyalty. References Ciesielska, M. (2018). Nokia on the slope: The failure of a hybrid open/closed source model. The International Journal of Entrepreneurship and Innovation, 19(3), 218-225. Doz, Y., & Wilson, K. (2017). Ringtone: Exploring the rise and fall of Nokia in mobile phones. Oxford University Press. Lamberg, J. A., Lubinaitė, S., Ojala, J., & Tikkanen, H. (2019). The agility curse: The Nokia Corporation and the loss of market dominance in mobile phones, 2003–2013. Business History, 1-47. Panigrahi, C. M. A. (2020). Failure of Nokia–Lessons from Losers. Published in the book emerging Issues in Business Management'Published By National Press Associates, New Delhi, ISBN, (978-81), 944303-9. Pohtola, H., Silvonen, E., & Bottoms, I. (2017). Cradle to Cradle Nokia. COOLEST STUDENT PAPERS AT FINLAND FUTURES RESEARCH CENTRE 2016–2017, 66. Titcomb, T. (2017). Nokia 3310 relaunch: Why we still love the phone that defined the Nokia era. The Telegraph. Williams, L. (2017). Welcome back, old friend. New scientist, (3116), 24. Zaidi, N., Tyagi, P., & Singh, A. (2019). Nokia’s Comeback—Is it Revival of an Iconic Brand?. Asian Case Research Journal, 23(02), 415-426.