COLLAPSE Assessment 2 Topic 4 For Assessment 2 you are to participate in the discussion on the Discussion Forum in Discussion Topics 1-4. Your contributions to the Discussion Forum will be graded as...

Running Head: INTERNATIONAL BUSINESS    1
INTERNATIONAL BUSINESS         2
INTERNATIONAL BUSINESS
ASSESSMENT 2 TOPIC 4
Table of Contents
Environment, in which Billabong Operates    3
Possible Threats    3
Impact of the Identified Threats on the Business    4
References    5
Environment, in which Billabong Operates
Billabong operates in a highly dynamic and a highly competitive business environment. It is a popular Australian sports clothing and accessories company, specialising in surf wear and skate wear; however, it cannot be denied that it is already amidst a tough competitive environment since there are many similar companies present in the market of Australia currently (Billabong, 2015).
Nevertheless, the key concern is that the tastes and preferences of the customers in this sector of sports goods and sportswear are changing drastically on a continuous basis. Therefore, the current operating environment of Billabong has become quite tough and tightly functioning. Besides, as supported by Prajogo (2016), in such a kind of market environment, where the preferences of the customers continually keep on changing, the company has to be face a lot of...