Classical Conditioning or Observational Learning in Advertising
Cheetos Super Bowl Commercial 2021 Mila Kunis, Ashton Kutcher, Shaggy - It Wasn't Me- YouTube or HYPERLINK "https://www.youtube.com/watch?v=lIxdasBrDMI." https://www.youtube.com/watch?v=lIxdasBrDMI. Please click on the link above and enjoy the commercial!
This advertisements features Mila Kunis, Ashton Kutcher, and Shaggy in a comedic skit, where Mila and Ashton are trying to figure out who keeps eating their Cheetos. They eventually discover that it's Shaggy, who is hiding in the closet and singing the Cheetos jingle. The ad uses observational learning by showing the comedic skit, which is intended to entertain the viewers and make them remember the ad. It also uses the catchy jingle "It wasn't me" to make it more memorable. Observational learning is defined as learning a...