XXXXXXXXXXISU Sales Pitch Provide an argument concerning the selected country’s feasibility as an investment location for a Canadian company. Your argument should demonstrate the knowledge and...

Choose the country as Germany and the company as Canada Goose


2020-21 ISU Sales Pitch Provide an argument concerning the selected country’s feasibility as an investment location for a Canadian company. Your argument should demonstrate the knowledge and understanding of international business that you have gained throughout the course: political, cultural and economic concepts. It is especially important that you address the cultural obstacles that the company will likely encounter if they choose to invest in this country and how you foresee the Canadian company overcoming such challenges once they eventually begin operations. At this point, you should have done all of your research, and you should be pulling it together into a comprehensive "sales pitch:" Imagine that you are a business consultant addressing the Board of Directors to make recommendations about why they should choose this country as their next location to invest in. A "sales-pitch" to your chosen company’s Board of Directors convincing them why they should invest in the country you have chosen to research. Sales Pitch Just like with the "new" version of the Marketing Mix, a good sales pitch is all about getting to know your target audience and designing a mix that meets their needs and wants. What You Need to Know 1. You need to know a lot about the Canadian company you are addressing so that you can convince them to invest in the country you have researched. Executives are inundated with information and your sales pitch needs to capture their interest and communicate the value in what you are offering. Make your presentation unique and tailor it to your audience. 2. You also need to know the country you are “pitching.” You’ve done all the research on the country already - now show it off! ● What opportunities are presented by investing in this country and how can the company overcome any challenges that exist? ● What competition currently exists in the market and how might the company differentiate itself? 3. Appeal to the clients’ emotions. Tell a story as part of your pitch. People hate to be talked at, but they love to be engaged in a personal story. Make sure the story is relevant so that it draws a connection between the country and the company. They should be able to picture themselves in the country you are talking about. 4. Keep it short. Your entire pitch should last 6-10 minutes. ● Provide the name of the country. ● Tell the client what they will gain by investing in this country. 5. Make it visual and engaging. You can choose how you wish to present your video project: Petcha Kutcha (visuals, 20 slides, 20 seconds per slide).