Choose any two brands from the following FMCG product categories available in Australia - Toothpaste Choose one brand that is prominent in the marketplace and another one (same product category),...

Brand Awareness
Brand Awareness
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Contents
Introduction    3
Discussion    3
Brand awareness    3
Brand associations    5
Conclusion    7
References    8
Introduction
The report will cover two brands in the fast-moving client goods category offered by Australia. Especially BioMin F and Colgate Optic White. The first step is to (1) evaluate the depth and breadth of the brand alertness of two brands. (2) Determine the association that contributes to the brand equity. (3) Construct a mind map throughout "BAR". (4) Report on strength, uniqueness as well as attractiveness of the brand Lenovo. The report also explores a theoretical discussion of the significance or importance of two brands in the terms of their brand awareness. These importances relate to their distinctiveness, recall, identification as well as brand familiarity, as well as measurement of the brand alertness. Survey questions about the medium used to discover the brand play an important role in determining the basis for the brand discovery. 38% (found the appendix of the brand) said that they found the cereal brand by browsing the shelves, indicating that the cereal has the greatest impact on consumers, so brand elements are crucial to linking individuals with the brand.
Discussion
Brand awareness
Brand awareness is the marketing phrase that uses the name to explain the degree of client identification of the goods. Building brand awareness is a key step in promoting innovative goods or reviving old brands. Ideally, brand awareness must include qualities that differentiate the goods from the competition (Ali, 2018). Services and products that maintain huge brand awareness may generate sales. Inevitably, clients will also share adverse experiences, as well as marketers are adapting to this reality. For companies, it has become vital to react to negative response in real time and provide solutions to client’s issues. Nevertheless as consumers interact and check with social media updates and posts, brand awareness will increase. Both BioMin F and Colgate Optic White increase brand awareness by repeatedly exposing brand names, symbols, logos, packaging and slogans (Ameliawaty and Halilah, 2018). Brand awareness includes two categories that are used to further establish connections, namely brand awareness and brand recall.
Brand identification is the degree to which consumers can identify a specific product and services just by looking at the goods as well as service logo, slogan, advertising or packaging campaign. Brand recognition can also be triggered by audio prompts, such as brand-related jingle sounds or theme songs (Asnawi, 2017). Consumers use brand recognition to identify relevant brands through prior exposure and prompts. Brand recall is related to the customer’s capability to retrieve brand from memory in a given category of product. When customers think of high-quality, delicious and easy-to-find cereals, BioMin F consumers will recall its cereal product brand. Then, by making the target market trust and identify with the brand, it increased sales and retained regular customers, thus improving the CBBE model. The survey shows that 29% (grain preference grains) have obtained BioMin F certification, which shows that their brand strategy is more effective due to effective implementation of brand elements (BILGILI and OZKUL, 2015). The...