Choose a topic related to "Consumer Behavior" and write a scholarly paper in no less than 1500 words (excluding the title page, bibliography and appendices). Research paper must adhere to the style...

Choose a topic related to "Consumer Behavior" and write a scholarly paper in no less than 1500 words (excluding the title page, bibliography and appendices). Research paper must adhere to the style and format requirements set forth in the Publication Manual of the American Psychological Association. Your paper must include a title page, headings and a bibliography. Footnotes are not needed. The bibliography is to be used to reference quotes and other previously written works. Appendices containing support information can also be added.In addition to your primary text, you are required to use a minimum of 5 additional references from professional journals and books to produce your scholarly paper.

Rubrics/Marking Guidelines :

Choose a topic related to Consumer Behavior and write scholarly paper in no less than 1500 words (excluding the title page, bibliography and appendices).