Choose a small to medium sized (SME) enterprise or organisation (it can be a for-profit enterprise or a not-for-profit organisation) with which you can regularly interact - an enterprise or...

Choose a small to medium sized (SME) enterprise or organisation (it can be a for-profit enterprise or a not-for-profit organisation) with which you can regularly interact - an enterprise or organisation in which you currently work is acceptable providing it is not excluded. The following companies are excluded: McDonalds, Coca Cola or Pepsi Co. or other multinational companies whose plans are accessible online or through published reports.



All students to submit PowerPoint Slides (or similar) and script for a 5 minute presentation
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Task Assessment 1 - Project Brief
Select a business for which you can readily access marketing information and submit a project brief. The project brief aims to ensure that you have an appropriate company selection

The project brief comprises:
1    A title slide - your name, the company name. Do not include any company logos (unless you have referenced these appropriately!!!). Give your project a title!
2    An introduction slide - provide a brief overview of your enterprise or organisation, the aims of the project brief presentation and the structure of the presentation.
3    A Company Background slide - this can include a brief historical background of the enterprise, mission statement, corporate objectives (where these are available), brand identity, and an overview of the types of products/services the enterprise carries.
4    The Pitch slide - here you will discuss your proposed marketing plan for the enterprise. Indicate whether you are developing a marketing plan for the enterprise as a whole business (eg. a marketing plan for the Rockhampton Zoo) or only a part of the enterprise such as a particular service or product (eg. a marketing plan for the coffee shop within the Rockhampton zoo), or a plan to address an acknowledged business issue (eg a plan to implement and market a new exhibit and enclosure extensions at the Rockhampton Zoo to increase tourist traffic). Include an outline of the key sections of the marketing plan focusing on what your client should expect to receive in terms of the principle data gathering requirements and the outcomes they can expect.
5    A conclusion slide - this is your sales hook for the enterprise. Provide 3 key benefits that the enterprise will expect to gain from having a tailored marketing plan specific to their enterprise needs.
6    Include (attach) the signed (original) letter from senior management