Choose a media consumption choice that
you may often have to make, such as selecting a movie streamed to your laptop versus
one at the multiplex, choosing an episode of
your favorite situation comedy downloaded
to your smartphone versus one on your bigscreen television set, or scanning online
headlines versus spending 30 minutes with
the newspaper. Subject that decision to
Schramm’s fraction of selection. Which
“wins”? Which elements in the numerator
and denominator might you change to produce a different outcome? What does this tell
you about your media uses and
gratifications?