Choose a company ( coca cola ) that is looking to expand into the Global Market. Part I: Introduction Create an introduction to your international expansion plan that addresses the Board of Directors...

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REPORT ON EXPANSION OF COCA COLA INTO THE GLOBAL MARKET
Table of contents:
1.0 Introduction:    3
2.0 Strategic plan:    4
3.0 Organizational structure:    6
4.0 Marketing plan:    6
6.0 Recommendations:    7
7.0 Conclusion:    8
8.0 References:    9
9.0 Appendices:    10
Introduction
The purpose of this report is to analyze the operations that coca cola might undertake to expand globally. This report will reflect the operations that company might take to expand into the international environment. Important business strategies related to the topic are also mentioned here. This report will focus on the international strategy, forces behind the strategy and the processes of international business operations which might be undertaken by Coca Cola to expand its operations into the global market. The report has been organized in a way that will help coca cola to identify its different strategic issues and make recommendations considering them for effective operations in the global market.
    Growing into the international market depends upon the integration of markets and technologies among countries. Expanding the business into the international market involves a flow of goods, capital and services (Govindarajan and Malhotra, 1999).
    Coca cola is already a well established international brand is still growing internationally over the past 50 years. It holds a very strong position into the beverage industry. For Coca cola entering into the foreign market is like discovering new territories for its business.
    This report has used the literature reviews of many well known authors in the field of international business like Porter, Prahald and Doz etc.
    It is good for an organization to have a look at the individual characteristics, relationship between firm and foreign market expansion behavior.
Strategic Plan
A simple strategy of 3As can be implemented by Coca cola to expand internationally. The 3As include
1. Acceptability
2. Affordability
3. Availability
    According to (Gould ,1995) coca cola has become a part of what people have with their meals in their daily life. It is one of the most popular drink which is being sold all over the world. To be a globally successful brand coca cola must follow the local strategies so that it can fulfill the needs of the local people (Hill, 2008). Coca cola must also adapt to the standardization strategy so that it can produce products with same quality all over the world. Coca cola also needs to focus on its market strategy before entering into the global market. The acceptance of standards that are approved by the government improves the quality of the organizational image, which eventually benefits the business, as the goodwill is generated. It is also important to focus on the contents of the label to meet compliances of that particular region to sell its product. Before entering into the global market it is important for the company to go through these 5 forces by (Porter, 1991)
1. New entrants
2. Suppliers
3. Buyers
4. Substitutes
5. Existing market rivalry
These 5 forces should be kept understood for developing the strategic plan in the following way
1. To overcome the threat of new entrants it is important to change the determinants of the market i.e. price, market share and customer loyalty. The company must also focus on the consumer group which is most likely to buy the products sold by coca cola.
2. Suppliers have great bargaining powers since the company is dependent on all sources of inputs from these suppliers. For example coca cola is dependent on its bottling partner for packaging thus the partner might bargain...