Choose a brand that you feel loyal to and describe the product and its branding and packaging strategies. Analyze the effectiveness of these strategies and compare to two similar products. Your...

GENERAL ELECTRIC

MARKETING MANAGEMENT
GENERAL ELETRIC
GENERAL ELECTRIC


ABSTRACT
The General Electric Company (GE) is extensively considered as solitary of the globe‟s most
triumphant conglomerates of the 21
st
century. In accumulation the corporation has been in receipt
of numerous honors and acknowledgments for its merchandise and services. For illustration, in
2011, Fortune Magazine graded GE as the sixth prevalent firm in the US, moreover the 14th
most beneficial. Furthermore, GE was moreover graded as the 82nd green company by
Newsweek, 13th most admired company by Fortune and 19th most pioneering corporation by
Fast Company.
GENERAL ELECTRIC

PRODUCT
The Senographe is in a distinctive position in that the segment that it will facilitate the majority,
explicitly women who have mammograms completed, is not the principal objective of the
marketing focal point. While they are an imperative derivative focus, the sanatoriums,
broadcasting centers and decision-makers at these conveniences will have the principal focal
point of our endeavors. The interpretation following this preference is that the “supremacies that
be” at these amenities would be much more sympathetic to product positioning and outlay
rationalization dealings in an unswerving approach, rather than through the commendations of
patients. The Senographe will be promoted en route for the early adopters in the marketplace. In
conjunction with the early adopters, we will moreover spotlight on the customers that are
presently employing analog technology, but are approaching the conclusion of the surrogate for
analog paraphernalia and are considering advancement to digital technology. Our endeavors will
spotlight on the additional assistance they will obtain from the Senographe. After prologue to the
primary market, the loom taken with women in the intended age assortment (40+) will be
analogous to that which is utilized by recommendation drug manufacturers. Advertisements
highlighting on the assistances of diagnostic competence that is parceled with the screening
mechanism will be intended for at this age assembly with the commendation that they confer
with their physician for additional information. This advertising will be in the outline of
broadcasting and television ads, print ads, and websites in order to capitalize on revelation to
information on the Senographe.
BRANDING STRATEGY
In accumulation to incessantly elongating performance objectives by means of tactical planning,
fiscal control, and human resource management, GE pioneered intermittent corporate
inventiveness...