Chapter 8 CTE Attitudes No unread replies. No replies. Imagine that you work for the marketing department of your college or university and have segmented students into four different clusters, each representing one of the four functions identified by Katz. Develop a basic idea (brief outline) of how toposition a taglinefor an ad (list the tagline and describe the ad), based on 2 of the 4 functions to motivate students either: a) to stay in university and complete their degrees. b) to come to the university in the first place When choosing your taglines think about clarity of the message; ways it could be misconstrued; what beliefs you are "working" (with your tagline or positioning) that will be driven by what student "motives" that you can change or reinforce in terms of their positive attitudes about the UNIVERSITY.

Chapter 8 CTE AttitudesNo unread replies.No replies.Imagine that you work for the marketing department of your college or university and have segmented students into four different clusters, each...

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Chapter 8 CTE Attitudes

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Imagine that you work for the marketing department of your college or university and have segmented students into four different clusters, each representing one of the four functions identified by Katz.

Develop a basic idea (brief outline) of how toposition a taglinefor an ad (list the tagline and describe the ad), based on 2 of the 4 functions to motivate students either:
- a) to stay in university and complete their degrees.
- b) to come to the university in the first place

When choosing your taglines think about clarity of the message; ways it could be misconstrued; what beliefs you are "working" (with your tagline or positioning) that will be driven by what student "motives" that you can change or reinforce in terms of their positive attitudes about the UNIVERSITY.

Answered 2 days AfterOct 18, 2022

Answer To: Chapter 8 CTE AttitudesNo unread replies.No replies.Imagine that you work for the marketing...

Tanmoy answered on Oct 21 2022

56 Votes

Position a Tagline        4
POSITION A TAGLINE
Table of Contents
(A)    To stay in university and complete their degrees    3
(B)    To come to the university in the first place:    3
References    5
(A) To stay in university and complete their degrees
Tagline – A Legacy of Leadership
This ad according to Katz attitude functions suggests the students who are studying in the university to stay focused on their studies and complete their degrees with good marks. By staying in the university, they can display not only their learning and literacy skills but also learn leadership qualities which can be used in the future in workplaces. Through the tagline of the ad, the university tries to illustrates the quality education and skills...

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Chapter 8 CTE AttitudesNo unread replies.No replies.Imagine that you work for the marketing department of your college or university and have segmented students into four different clusters, each...

Chapter 8 CTE Attitudes

Answer To: Chapter 8 CTE AttitudesNo unread replies.No replies.Imagine that you work for the marketing...

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