Chapter 7: In-Class Global Marketing Assignment 2020 YOUR TASK: is to create a product of your choice and a country where you would like to export your product (but it can’t be USA or Canada). You...

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Chapter 7: In-Class Global Marketing Assignment 2020 YOUR TASK: is to create a product of your choice and a country where you would like to export your product (but it can’t be USA or Canada). You will need to answer the following questions; Product Description & Design: Describe your product. You can include things like: How the business started, what you sell, the number of employees the business has, who the CEO/President is, where the headquarters are, what other locations you have, what your slogan is, corporate name and logo, etc. What country is most suitable to sell your product in? Explain why you chose that country. a) Target Market: Describe your potential customers. Does the given market need what you have to sell? Is there a big enough population to make an investment in expanding your business there worthwhile? b) Customs/Culture: Does your product violate local sensibilities or cultural taboos? How do you ensure that your product conform with local cultures and requirements? Explain your answer. c) Language: Are your potential customers fluent in your language in your chosen country? Or would you need to translate directions on your product? Are there other language requirements that need to be on your product? d) Legal and Labelling Requirements: Can you legally sell your products in a given market? What are the packaging requirements of your product? Determine how you would like your product packaged and labelled and include a picture. e) Social Responsibility. Is the production AND promotion of your product socially responsible? Explain. Examples: Will you be using environmentally friendly materials? Will you be donating some of your profits or sponsoring some events/sports or provide scholarships? f) Pricing: What is your price? Will there be a difference in pricing from your home country’s price? If there is a change in price, explain why. Determine your form of currency and based on today’s exchange rate state what one Canadian dollar equals in the foreign currency and how much your product will cost in your chosen country (quoted in their own currency). g) Promotion: How can you promote and deliver products to that market? How easy will it be? What kind of advertising and promotion tools will you use? Will you be using any “Social Media Marketing”? Explain. h) Distribution (Place): Where would you sell your product/service? Example: Only Online? In-stores? Both? Which types of stores? i) Any Other Information: This section will be about any other information you would like to add about your product. You will have class time to work on this.