Chapter 14 Assignment After reading the Introduction to Chapter 14 and then sections 14.1 to 14. 7, complete exercise "3" at the end of section 14.5: Select a commercial or Public Service Announcement...

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Chapter 14 Assignment

After reading the Introduction to Chapter 14 and then sections 14.1 to 14. 7, complete exercise "3" at the end of section 14.5:




  • Select a commercial or Public Service Announcement (PSA) that uses an emotional appeal/Pathos.


  • Identify the organization along with the topic/issue presented in the PSA or commercial.


  • Using the information in this section, how would you characterize the way it persuades listeners with emotion?


  • Is it effective in persuading you as a listener? Why or why not?


  • Include a Reference page citing the source in APA format.



Write your response in a letter to your instructor using the formatting for letters explained in Section 9.2 of our text.


Rubric

Chapter 14 AssignmentChapter 14 Assignment
































CriteriaRatingsPts
This criterion is linked to a Learning OutcomeChoice of mediaThe student chooses a commercial or public service announcement that contains an emotional appeal of some kind.10.0pts

This criterion is linked to a Learning OutcomeAnalysisThe student analyzes the choice of media to answer the following assignment questions: How do you categorize the way the commercial or PSA persuades listeners with emotion? Is if effective in persuading you as a listener -- why or why not?25.0pts

This criterion is linked to a Learning OutcomeBusiness letter formatThe student uses proper format for a business letter as outlined in the textbook figure.10.0pts

This criterion is linked to a Learning OutcomeGrammar & styleThe letter is free of grammatical and stylistic errors; there is evidence that the student proofread.5.0pts

Total Points:50.0




Answered Same DaySep 16, 2021

Answer To: Chapter 14 Assignment After reading the Introduction to Chapter 14 and then sections 14.1 to 14. 7,...

Shalini answered on Sep 17 2021
161 Votes
Running Head: DURACELL COMMERCIAL                         1
DURACELL COMMERCIAL                                 2
DURACELL COM
MERCIAL
    The organization taken into account is the Duracell which is an American manufacturing company. In one of its advertisement Duracell channelizes a strong emotional appeal. The advertisement holds a scenario in which a soldier records a sweet message for his little daughter in a battery fitted teddy bear. And her daughter kept that teddy with her all the time and keeps listening to that message which makes her feel connectivity with her father. Duracell portrays a very strong emotional play here it focuses on the fact that how the soldiers...
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