Chapter 12 List and discuss the steps in the consumer decision making process. provide an example of each step. List and discuss the three steps in the three perspectives on decision making Chapter 13...

Chapter 12

List and discuss the steps in the consumer decision making process.

1. provide an example of each step.

List and discuss the three steps in the three perspectives on decision making

Chapter 13

Describe the value equation and provide an example.

Discuss what evaluative criteria is and what determinant criteria is provide an example of each,

Describe 2 factors affect evaluative criteria.

Describe the difference between compensatory rules an non-compensatory rules.