Changing Behavior Ultimately, the knowledge you gain from studies in social cognition can help you better understand how to change behavior Fishbein and Ajzen’s XXXXXXXXXXtheory of reasoned action and...

Changing Behavior

Ultimately, the knowledge you gain

from studies in social cognition can help you better understand how to change

behavior Fishbein and Ajzen’s (2009) theory of reasoned action and theory of

planned behavior are seminal models for behavioral change These models have

evolved as a result of decades of research on how various social cognitive

factors such as attitudes, norms, and perceived control can impact both our

intentions and our behavior Reference: Fishbein, M, & Ajzen, I (2009)

Attitudes, norms, and control as predictors of intentions and behavior In M

Fishbein & I Ajzen (Eds), Predicting and changing behavior: The reasoned

action approach (pp 179-220) New York, NY: Psychology Press

Please provide a description of a

behavior that you would like to change

Explain the conditions necessary

for the behavior to change according to Fishbein and Ajzen’s theory of reasoned

action

Explain two potential challenges

to changing the behavior and explain two ways you might address those

challenges according to the theory of planned behavior Be specific