Change the exchange rate model in Example 7.2 slightly so that the company is now a UK manufacturing company producing for a U.S. market. Assume that the unit cost is now 75 £, the demand function has...


Change the exchange rate model in Example 7.2 slightly so that the company is now a UK manufacturing company producing for a U.S. market. Assume that the unit cost is now 75 £, the demand function has the same parameters as before (although the price for this demand function is now in dollars), and the exchange rate is the same as before. Your Solver solution should now specify the optimal price to charge in dollars and the optimal profit in £.


Example 7.2


















May 22, 2022
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