Change strategies: Critical review and applicationAlternative submission methodTask This assessment...

Question

Change strategies: Critical review and application
Alternative submission method
Task This assessment addresses the
process
of change. Review critically the actual change model that has been used in the case you have chosen. Identify the political, economic, cultural and leadership factors that have influenced the implementation of this change. Go on to assess whether the change was successful. Working from this review and the outcomes of your diagnosis in task 2, develop a different approach to managing the change based on an alternative change model that takes into account the political, economic, cultural and leadership factors you identified above. Go on to recommend OD intervention(s), giving your reasons why. Evaluate the effectiveness of the new model against the one used by the organisation. Explain, and justify how you would institutionalise the change(s), once again, taking into account the political, economic, cultural and leadership factors previously discussed. N. B. You

must

include a minimum of twelve (12) academic citations and references. Rationale

The aim of this assignment is for you to:

• Review critically the process of change used by your case organisation.
• Demonstrate you understanding of different change strategies through reviewing the case; identifying an alternative model, applying and evaluating it.
• Assess different change strategies and apply them to a specific example of change.
• Evaluate the practical application of theoretical models to a specific change situation.

Marking criteria
MGT320 Assessment 3 Marking Schedule

Assignment Introduction	LO	Poor	Fair	Good	Very Good	Excellent
Highlight aims of the assignment Outline of essay structure Main points previewed	Does not identify, or provides only a limited identification of the requirements for the introduction.	Attempts to identify the requirements, but does not draw out their significance in relation to the assignment.	Provides an adequate summary of the essay that identifies the significant aspects and how they interrelate.	Provides a comprehensive summary of the essay and a clear, succinct identification of the main points.	Comprehensive; purpose and significance of the main points are clearly explained and signposted through the assignment structure.
Mark / 5	1	2	3	4	5
Body
Review critically the actual change model that has been used in the case you have chosen.	3	No or inadequate critical review of the actual change model used by the organisation that is the subject of the case. No or limited use of citations.	Generalised review of the actual change model used by the organisation that is the subject of the case. Limited critical evaluation. A few relevant citations used.	Appropriate and detailed critical review of the actual change model used by the organisation that is the subject of the case. Supported by some relevant citations.	Comprehensive critical review of the actual change model used by the organisation that is the subject of the case. Supported substantially by relevant citations.	Outstanding detailed critical review of the actual change model used by the organisation that is the subject of the case. Sophisticated review that is supported substantially by relevant citations.
Identify the political, economic, cultural and leadership factors that have influenced the implementation of this change. Go on to assess whether the change was successful.	5	Little or no identification of the political, economic, cultural and leadership factors that have influenced the implementation of this change. No or limited assessment of success of change, taking the factors into account.	Limited identification of the political, economic, cultural and leadership factors that have influenced the implementation of this change. Uses evidence and takes the factors into account to make a generally clear and accurate assessment of the success of change.	Careful and comprehensive account of the political, economic, cultural and leadership factors that have influenced the implementation of this change. Critical use of evidence to make clear and substantiated assessment of the success of change.	Comprehensive account provided, accompanied by deep assessment of their implications on the success of change implementation.	Outstanding account provided, accompanied by an insightful and original assessment of their implications on the success of change implementation.
Working from this review and the outcomes of your diagnosis in task 2, develop a different approach to managing the change based on an alternative change model that takes into account the political, economic, cultural and leadership factors you identified above. Go on to recommend OD intervention(s), giving your reasons why.	3, 4 & 5	Discussion is inaccurate and / or inadequate, with no or limited justification of appropriateness of one of the models. No or too few citations used to support discussion.	Discussion is accurate and / or adequate; fair justification provided for the choice of one of the models. Limited use of citations to support discussion.	Discussion clearly and accurately evaluates the appropriateness of the models, supporting the choice of one of the models. Some citations used to support discussion.	Discussion clearly and accurately evaluates the appropriateness of the models. Justification of choice is insightful with substantial use of citations to support discussion.	Original and sophisticated. Provides a comprehensive discussion that supports the choice of a change model for the organisation; extensive use of citations to support the discussion.
Evaluate the effectiveness of the new model against the one used by the organisation. Explain, and justify how you would institutionalise the change(s), once again, taking into account the political, economic, cultural and leadership factors previously discussed .	4 & 5	No or limited evaluation of models; or descriptive rather than evaluative. Shallow, with little or no account of factors Influencing the institutionalisation of change.	Relies on descriptions when considering new and existing models. Limited, partially justified evaluation. Takes into account only one or two factors.	Clear evaluation that begins to compare and contrast the models before weighing up the effectiveness. Makes clear connections between theory to practice. Relates factors to issues that help or hinder the change process.	Comprehensive and well argued evaluation of the models; assesses similarities, differences and attends to the needs that that arise from the analysis of the factors. Good and justified connections between theory and practice.	Outstanding and insightful evaluation of the models. Sophisticated and insightful assessment of the similarities, differences that attends to the needs that that arise from factors. Sophisticated and analytical connections between theory and practice.
Draw conclusions from your assessment and summarise the course of action you recommend.	3, 4 & 5	Few or limited and unsubstantiated conclusions that do not emanate from the previous analysis and discussion.	Limited evidence of findings / conclusions based on previous analysis and discussion. Adequate but basic summary provided.	Good, reasonably thorough summary provided. Evidence of findings / conclusions firmly grounded previous analysis and discussion.	Comprehensive summary provided. Good development of outcomes grounded in previous analysis and discussion	Clear and analytical summary provided; conclusions are well grounded in the previous analysis and discussion.
Mark / 35	1 - 7	8 - 14	15 - 21	22 - 28	29 - 35
Develop and use formal academic and writing skills. Language is appropriate: reflects 300 academic level and is neither colloquial, nor opinion-based. In text citations. Draws on appropriate academic literature. Minimum of twelve (12) citations and references. Complete and correct reference list in APA 6. Grammar and mechanics (e.g. spelling and punctuation) are accurate. Within word limit. Presentation clear and in essay format.	Extremely unclear, lacks structure; many mechanical errors and few or no citations. No referencing.	A structure is apparent, all questions answered. Some mechanical errors. Few or no citations, fair or poor reference list. APA 6 style used with some errors.	Clarity of expression, accurate spelling and punctuation, citations are used throughout to support points made. Reference list reflects citations and follows APA 6 style accurately.	Demonstrates a high level of expertise at writing in an academic style. No mechanical errors. Exceeds minimum requirement for appropriate citations and references. Exemplary use of APA 6 style.
Mark / 10	0 - 2	3 - 6	7 - 10
	Total	/ 50
Comments:

Presentation
Write the assignment as a coherent whole, not a series of questions with answers.
Follow previous instructions and also refer to the 'How Do I" Guides available on the Student Services Learning Skills web site for appropriate presentation of assessment items: http://www.csu.edu.au/division/studserv/learning/

005_gbheapo-0nnwmj4w.doc

Robert · Accepted Answer

MKT: 320 Change strategies: Critical review and application
[MKT: 320 Change strategies: Critical review and application] June 1, 2013
Tanjinur Rahman Meem 11441906 
 Page 1 

M G T 3 2 0 :  C H A N G E  S T R A T E G I E S :  
C R I T I C A L  R E V I E W  A N D  
A P P L I C A T I O N   
[MKT: 320 Change strategies: Critical review and application] June 1, 2013
Tanjinur Rahman Meem 11441906 
 Page 2 

TABLE OF CONTENTS 
Introduction ......................................................................................................................................... 3 
Objective ................................................................................................................................................ 3 
Suggested change ............................................................................................................................... 4 
Process of change ............................................................................................................................... 4 
Unfreeze ............................................................................................................................................ 5 
Motion ................................................................................................................................................ 5 
Refreeze ............................................................................................................................................ 6 
Impact on change ............................................................................................................................... 7 
Political .............................................................................................................................................. 7 
Economic .......................................................................................................................................... 7 
Cultural .............................................................................................................................................. 8 
Leadership factors ........................................................................................................................ 8 
Monitoring change ............................................................................................................................. 8 
Alternate change model .................................................................................................................. 9 
Types of interventions .................................................................................................................. 12 
Interpersonal intervention .................................................................................................... 12 
Team intervention ..................................................................................................................... 12 
Structural interventions .......................................................................................................... 13 
Comparative analysis on two models ................................................................................ 13 
Implementation plan ..................................................................................................................... 14 
Conclusion .......................................................................................................................................... 15 
Bibliography ...................................................................................................................................... 16
[MKT: 320 Change strategies: Critical review and application] June 1, 2013
Tanjinur Rahman Meem 11441906 
 Page 3 
 
INTRODUCTION
An effective planning can only be successful with correct implementation. 
Change implementation is a very crucial step; it requires lot of management 
and continuous evaluation. There are different types of change models and 
theories given by different authors to implement change within organization. 
Change management is a developmental process that helps in improving the 
efficiency of an organization and taking it to higher level (Ventris, 2004); it 
also helps in its growth and development. Change is imposed in the 
organization for improving its position; a successful change implementation 
strategy in the organization requires cost, patience, leadership, responsibility 
and time (Goncalves, 2007).  
This report has been prepared with the objective of understanding the suitable 
change implementation process for decided change in Dell computers. This 
report will include information on the objective of paper, information from 
past analysis, suggested change model, its success in the organization, this 
report also include an alternative change strategy for the company that can be 
imposed in case of any hindrance in the change process. This report will help 
in understanding the process change and critical evaluation of the same.  
OBJECTIVE  
This change implementation plan has been written for dell computers; major 
objective of this report are as follow; 
 Analyze different change implementation models  
 Suggest a model for implementing change in the company 
 Analyze the impact of economic, political, cultural and leadership on 
the suggested model  
 It also aims at analyzing a contingency plan that will include an 
alternate change model that can be used, if suggested model fails to 
fulfill the requirements.  
[MKT: 320 Change strategies: Critical review and application] June 1, 2013
Tanjinur Rahman Meem 11441906 
 Page 4 
 
 Change plan for implementing alternate change mode, interventions to 
be used.  
SUGGESTED CHANGE  
Dell computers is a multinational corporation that deals in s computers and its 
related products; now the company is operating in the global market, the main 
change suggested to the company is the restructuring of its supply-chain with 
the use of e-commerce and IT. With changing trend of supply chain 
management it is difficult to operate with additional model of supply chain; 
now a day’s organizations are focusing towards adopting lean and just in time 
manufacturing strategies to ensure low cost and high quality products. This 
strategy will also help in gaining competitive advantage in the market.  
Suggested change will be implemented on large scale basis, this 
transformational change in Dell computers will impact the overall strategy of 
the company; its operational activities and processes. Major unique selling 
proposition of the company is it’s configure to order strategy, according to 
which company deliver what customer needs. This new change will help in 
gaining competitive advantage in the market. Other major findings from the 
analysis done before include major strategy of the company which is 
innovation, global integration and outsourcing of customer services.  
PROCESS OF CHANGE 
Now the management is clear about the idea of change; so they need to adopt a 
change model that will suit best for implementing change in the organization. 
There are several model of change implementation given by different authors; 
few of major models are as follow (Burke, Lake, & Paine, 2008); 
 “ADKAR” model of change management 
 Lewin’s three step model of change management 
 Kotter’s eight step change management model  
[MKT: 320 Change strategies: Critical review and application] June 1, 2013
Tanjinur Rahman Meem 11441906 
 Page 5 
 
Lewin change implementation model has been used by the management of 
dell to implement the decided change. Lewin model of change 
implementation is an integration of various theories given such as field 
force analysis, group dynamic and action research (Cameron & Green, 
2012). Lewin states that a successful change implementation program will 
include three major steps which are as follow; 
UNFREEZE  
According to this model behavior of human being is based on quasi 
stationary equilibrium, which is supported and impacted by two major 
forces that is restraining force and driving force (Burke, Lake, & Paine, 
2008). According to this model, to implement change management needs 
to destabilize the equilibrium. This can be done by preparing employees for 
accepting the change in the organization. 
In the case of dell computers also, management organized meeting with 
each department head and inform them about the change needed, reason for 
change, desired outcome and how the outcome will impact the growth of 
the company.

Change strategies: Critical review and application Alternative submission method Task This assessment addresses the process of change. Review critically the actual change model that has been used in...

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