CEO Memo - Innovating ‘Abundant Rarity” In this assignment you will prepare a Memo for the CEO of your selected luxury company (Louis Vuitton). You will critically reflect on ‘Abundant Rarity’, the...

Running Head: MEMO                                    1
MEMO                                            5
CEO MEMO - INNOVATING ‘ABUNDANT RARITY”
MEMO
To: CEO of Louis Vuitton
From:
Date:
Subject:
Executive Summary
Louis Vuitton Malletier is commonly recognized as Louis Vuitton. It has been greatly acknowledged by its initials LV. Louis Vuitton is a French fashion house. Louis Vuitton deals with luxury goods. It was found in 1854 by Louis Vuitton. Luxury products are found to creep into the global market. Nevertheless, the reputation of Louis Vuitton has not suffered degeneration remarkably.
In this memo, discussion will be done regarding the business of Louis Vuitton. The memo will address the “abundant rarity” dilemma in at least one mature and one emerging market. The memo would show the proposals on the way; Louis Vuitton would continue to grow instead of having adversities. The proposed ways would continue to appeal to the extraordinary customers who have long-term desire for the brands.
Introduction
Luxury is a concept typically images of the lives of established and rich people. They have been called people above ordinary. They are the inhabitants of elite societies. In order to find the origin of luxury it is found that luxury was discovered first at religious temples, churches Egyptian pyramidal tombs. Later luxury became the mark of societies built on aristocracy. In the past, luxury brought the classification of societies.
However, this classification got affected owing to the emergence of newly acquired status of rich countries. However, the sudden outbreak of the pandemic has shaken the world economy globally. In this juncture, people living on all strata of the society got affected to some extent. Therefore, the question of the “abundant rarity” dilemma has taken birth. It is to see the way; this dilemma will be addressed by the companies who deal with the luxury products.
Brands of Louis Vuitton Malletier
The study shows that Louis Vuitton has 75 brands in six business groups. These are— Wines & Spirits, Fashion & Leather Goods, Perfumes & Cosmetics, Watches & Jewelry, Selective Retailing and Other Activities (Kurm et al., 2019). All these...